Tiktok Creativity and Culture in Short Video

"The rise of TikTok as a short video platform is intriguing, particularly in the context of the American and Chinese ecosystems. This book offers an excellent primer to understand the technological, economic and socio-cultural drivers of this platform. Through the lens of user creativity and critical platform analysis, readers are enlightened about TikTok's coevolution with other mainstream platforms and their ever-changing affordances. An eye-opening introduction for students!"
José van Dijck, University of Utrecht
 
"Wonderfully compact and to the point. In one of the first comprehensive accounts of the short video turn, the authors succeed in grasping the very essence of TikTok."
David B. Nieborg, University of Toronto