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Produktbild: The Digital Marketing Handbook

The Digital Marketing Handbook Deliver Powerful Digital Campaigns

128,99 €

inkl. gesetzl. MwSt., Versandkostenfrei


Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

03.01.2022

Verlag

Kogan Page Ltd

Seitenzahl

288

Maße (L/B/H)

24/16,1/2,3 cm

Gewicht

695 g

Auflage

1

Sprache

Englisch

ISBN

978-1-398-60341-7

Beschreibung

Rezension

"This book is an essential tool for anyone running digital marketing campaigns. Full of great tips and practical guides, it should be on the desk of every marketer." ("Ashley Friedlein, Founder, Econsultancy and Guild")
"Simon once again debunks the myth that digital marketing requires years of experience. He brings a level of simplicity and practicality that makes the trade accessible to all, which has to be a good thing." ("Glen Conybeare, Global President, Reprise Commerce")
" The Digital Marketing Handbook is essential for every office and classroom environment given our economic reliance on the interplay of digital marketing across industries. Simon Kingsnorth captures digital and traditional elements our teaching agency actively references. " ("Devon S. Perry, CEO Segel Associates")

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

03.01.2022

Verlag

Kogan Page Ltd

Seitenzahl

288

Maße (L/B/H)

24/16,1/2,3 cm

Gewicht

695 g

Auflage

1

Sprache

Englisch

ISBN

978-1-398-60341-7

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: The Digital Marketing Handbook
      • Chapter - 01: How this book works;
      • Chapter - 02: Building a high-converting, beautiful website;
      • Chapter - 03: Optimizing your website to deliver top SEO results;
      • Chapter - 04: Managing paid search for cost-effective results;
      • Chapter - 05: Running display advertising that delivers brand value;
      • Chapter - 06: Managing affiliates and partnerships to deliver highly targeted leads;
      • Chapter - 07: Creating content that excites, informs and converts;
      • Chapter - 08: Delivering organic and paid social media that grows your brand;
      • Chapter - 09: Using analytics to interpret and optimize your results to maximize performance;
      • Chapter - 10: Automating your email and CRM plans to deliver compelling digital communications;
      • Chapter - 11: Using e-commerce and retail partners to scale your merchandizing;
      • Chapter - 12: Providing customer service that delivers high review scores and builds loyalty;