Winning on Purpose The Unbeatable Strategy of Loving Customers

"...a clear and passionate argument for companies focusing singularly on making the lives of their customers better-a thought-provoking thesis as more businesses shift from a primary focus on serving shareholders to embracing the values of stakeholder capitalism." - Charter

Advance Praise for Winning on Purpose:

"[Reichheld's] most important work to date. It proves that the primary purpose guiding all great organizations is to enrich the lives of customers." - John Donahoe, CEO, Nike (from the Foreword)

"Reichheld is a true pioneer in his field . . . his practical ideas earn a high Net Promoter Score." - Adam Grant, New York Times bestselling author, Think Again; host, TED WorkLife podcast

"Reichheld has again delivered a compelling and remarkable piece on winning through customer loyalty . . . 'Do the right thing' and read the book!" - Andrew C. Taylor, Executive Chairman, Enterprise Holdings

"This book is fantastic! Net Promoter is more relevant than ever in the digital world." - Brad Olson, Chief Business Officer, Peloton

"[Reichheld's] thinking has influenced our organization for decades, and he has raised the bar once again." - Tim Buckley, Chairman and CEO, Vanguard

"This book shows how NPS provides companies with both a moral compass and a powerful tool for success." - Zeynep Ton, professor, MIT Sloan School of Management; author, The Good Jobs Strategy

"Winning on Purpose confirms [Reichheld] as the unquestioned leader in his field. It's a must-read for any businessperson pursuing sustainable success." - Walt Bettinger, President and CEO, Charles Schwab

"Reichheld has changed the business community forever, first with Net Promoter and now with Earned Growth. Every entrepreneur should read this book." - Dave Gilboa, cofounder and co-CEO, Warby Parker