Doing Business in Emerging Markets

This third edition of Doing Business in Emerging Markets by Cavusgil, Ghauri, and Liu provides fresh perspectives on these dynamic, rapidly transforming economies. The authors offer multi-disciplinary perspectives on the fundamentals of their rise, and prospects for their future in view of the global pandemic. Numerous original cases, authored by colleagues in various emerging markets, make the book especially suitable for higher education. Readers will find numerous examples of fresh perspectives and helpful teaching notes that enrich this book. Peter J. Buckley, OBE, FBA, FAcSS is Professor of International Business, University of Leeds and director of the Centre for International Business, University of Leeds, UK