Ray Kroc Biography: The "Founding Father" of McDonald's
-
- Einzelkauf Download ausgewählt
-
Sprache:Englisch
2,49 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Ja
Text-to-Speech
Ja
Erscheinungsdatum
26.12.2020
Verlag
MG PublishingSeitenzahl
(Printausgabe)
Dateigröße
148 KB
Sprache
Englisch
EAN
9781393190981
In the 1940s, an ice cream machine salesman from Chicago saw his sales decline across America. However, one restaurant in California was ordering more machines. He flew over to meet the customers and it changed his life. He helped the McDonald brothers to expand their business and later purchased it. Today, it is the largest fast-food restaurant chain by revenue. That man was Ray Kroc.
The success story of McDonald's has not since been replicated. They are considered pioneers in how they market themselves and the efficiency with which they run the business. Yet, before reaching the zenith of this career, Ray Kroc faced colossal personal challenges.
By the time he got the McDonald brother to allow him to franchise the chain, he was on the verge of bankruptcy, depressed, and poor family life. Instead of giving up, he fought back and created a company that everyone loves. Come face-to-face with the genius who revived the restaurant industry and paved the way for others to emulate.
Here's a preview of what you'll discover in this book:
- Ray Kroc's early childhood, family life, and education
- A career in business and success as a paper cup salesman
- Change in business fortunes and traveling to California
- Meeting the McDonald brothers and having a revelation
- Pitching the franchise idea to the brothers and going national
- Purchasing the business and going global
- Constant innovation and staying ahead of the pack
- The legacy that he left behind
….. And much more!
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice