International Brand Strategy A Guide to Achieving Global Brand Growth

"A must-read for every marketing and business leader growing their company across borders." ("Nataly Kelly, VP of Localization, HubSpot and Author of Found in Translation")
"If you are a marketing practitioner, it will become your bedside reading... if you are a top executive, discover how you can build brand equity, intentionally, and if you are a business student, this may well be your passport to a successful international career!" ("Donovan Hawker, Founder, Hawkers & Partner and Lecturer, Sorbonne University (CELSA)")
"Sean has captured both the "how" and, more importantly, the "why" in building successful multinational marketing efforts." ("Peter Gerritsen, President, TAAN Worldwide")
"If you are looking for the definitive hand guide on how to successfully market your brand across borders, this is it." ("Elliot Polak, Chief Consultant, Social Dividend Global")
"Value is as perceived in the eyes of the buyer, as the L'Oreals, Nestles, Unilevers and P&Gs of the world have discovered and learned to exploit. Sean Duffy shows you the way to do it too! He has condensed his 30 years of handling strategic marketing and brand development exercises over 6 continents in a slim, practical but comprehensive book." ("Sanjay Kumar, Strategy and Operations and Professor, Delhi School of Business")
"This book is very practical with useful methodologies and concrete case studies. Marketers can take this book as a "marketing bible" for international market entry and operations." ("Edward Zhang, Founder of ZEN.EST Public Relations")
"Sean Duffy removes all the fuzziness from marketing and brand management with his new book. He clearly demonstrates how to grow brands and how to grow as marketers. Recommended reading for anyone serious about building brands and business." ("Veronika Tarnovskaya, International Marketing and Researcher and lecturer, docent, Lund University School of Economics and Management")
"The hyper-practical (and uber-inspiring!) guide to taking your brand global. (Hint: It's way more than running your website copy through Google Translate!)" ("Ann Handley, Chief Content Officer, Marketing Professors and Author of Everybody Writes")
"Sean writes from the perspective of someone who has pondered the vagaries of product naming while standing in a shop in rural Ethiopia, reimagined adapting automotive ad copy sitting in a sleek conference room in Sweden, and walked the streets of Beijing to meet with engineers to find insights on a client's QA testing. He's a practitioner who knows what works and why, and any marketer who wants to sell internationally or adapt a global brand locally would do well to follow his lead." ("Jonathan Salem Baskin, President, Arcadia Communications Lab and Author of Branding Only Works on Cattle")
"You're just about to enter a new market with your brand. Excited? Consider this: the odds are high that you will fail... So, if you don't want to become another sad statistic, then this book is a must-read!" ("Dr. Ana Iorga, CEO and Chief Neuroscientist, Buyer Brain and Co-editor & Author of Ethics in Neuromarketing")