(tentative)
Introduction
The Western paradigm in a globalised world – the importance of the cross cultural issue in worldwide business – how to take personal benefit from this book.
Cross cultural competence in learning from your own experience
What culture really means in daily life and how to reduce the complexity to have a faster and pragmatic access to people from other cultures – how to distinguish core values form cultural lifestyles – using own experience as a basis for understand alien people – the inner attitude as key to gain trust – the effect my own culture has in international contacts – dealing with stereotypes in understanding their roots and ways to overcome them.
Gaining access to different cultures – ways and means
History, geography and climatic conditions form cultures – dealing with power and hierarchy – the I and the WE world, two opposing ways to look at the universe influencing human interaction – the difference in the meaning of relationships – education as main factor forming communication styles and social behaviour – Rituals, greetings, hospitality, gifts – where is the limit between a present and corruption? - taboos in the cross-cultural context.
Exemplary cultures of our world
Germany – Switzerland – Austria – France and the francophone world – Belgium – Italy – Spain -The cultures of Central Europe –Russia – the Arabic and Islamic world – the USA – PR China – Japan.
Remark:
1. We may include part of the case histories in chapter 7 in this country section, wherever they seem to fit in well.
2. We aim to expand this section by other cultures, such as India, South American countries, etc. Authors will be colleagues from these cultures or those having an in-depth experience. They will sign the chapter (by…) and we will pay them a fee for editing including the copyright for our book.
The particularities of International projects and its management
Tailored methods, tools and techniques to master the diversity of intercultural, cross-border, virtual contexts in international projects
Practical tailoring examples of international projects
Adjusting leadership with focus on power distance, building trust and reliable relationships
