The Synergy of Business Theory and Practice Advancing the Practical Application of Scholarly Research

Alkis Thrassou
is Professor in the School of Business at the University of Nicosia, Cyprus, and a Senior Research Fellow of the EuroMed Academy of Business (EMAB). He has extensive academic and professional experience, and has undertaken significant research in the fields of strategic marketing, management and customer behaviour.

Demetris Vrontis
 

is Professor and Executive Dean at the University of Nicosia in Cyprus, the Editor-in-Chief of the
EuroMed Journal of Business
(
EMJB
), and the President of the EuroMed Research Business Institute (EMRBI). He has published over 200 articles and books.

Yaakov Weber
is Professor and Director of the Research Unit, School of Business Administration, College of Management, Israel. The Founder and President of EMRBI and EMAB, Yaakov has served in various editorial positions for a number of leading journals including the
Journal of World Business
.

S. M. Riad Shams
is a Senior Research Fellow at the Ural Federal University, Russia. Having previously studied at Central Queensland University in Australia, he is a Research Fellow at EMAB and has published articles in several leading journals.

Evangelos Tsoukatos
teaches Management at the University of Applied Sciences Crete, Greece, and is adjunct faculty at the University of Nicosia and the Hellenic Open University. He is Associate Editor of
EMJB
and previously studied at Lancaster University, UK.