Roi in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
-
- Englisch ausgewählt
43,99 €
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
19.10.2020
Verlag
Mcgraw Hill Higher EducationSeitenzahl
352
Maße (L/B/H)
23,1/16,5/3,2 cm
Gewicht
580 g
Sprache
Englisch
ISBN
978-1-260-46042-1
Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use
Marketing is all about understanding and serving your customers' needs-but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used to evaluate the efficiency of all types of investments, and in this powerful guide, the team at the ROI Institute offer you a proven method for understanding your own marketing benchmarks as never before.
Drawing on real data collected from real cases of real companies in a variety of industries, ROI in Marketing uses a data-driven process to help you measure:
- Input, including types of projects, audience reach, number of customers, costs, and more
- Reactions of target groups to products, services, and messages
- Actions, including how to process and monetize what the target group thinks, believes, and knows
- Business impact of actions taken by the target group and their influence on sales, new accounts, and profits
- ROI, monetary benefits of marketing programs compared to costs
- Intangibles, such as image, reputation, corporate social responsibility, and more
Packed with actionable, results-driven processes, ROI in Marketing offers a powerful blueprint for transforming how you interact with your customers to get clear bottom-line results.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice