Make it Clear Speak and Write to Persuade and Inform
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- Taschenbuch
- eBook ausgewählt
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Form:Einzelkauf Download
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Sprache:Englisch
36,00 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB 3
Kopierschutz
Ja
Family Sharing
Ja
Text-to-Speech
Ja
Erscheinungsdatum
25.08.2020
Verlag
Mit PressSeitenzahl
360 (Printausgabe)
Dateigröße
44706 KB
Sprache
Englisch
EAN
9780262360401
EFFECTIVE COMMUNICATION 101: An MIT professor with 40 years of teaching experience explains how to speak and write to get your ideas across.
Starting with the basics-finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques ("do not ask for brutal honesty")-this essential resource is packed with advice on how to write to be understood, how to inspire, how to defeat writer's block, and much more. You'll also learn about:
• Why you should start with an empowerment promise and conclude by noting you delivered on that promise
• How the combination of a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story make you and your work memorable
• The VSN-C (Vision, Steps, News-Contributions) framework as an organizing structure and how to
create and organize your ideas with a "broken-glass" outline
• How to prepare slides, writing and rewriting, and even choosing a type family
Learning how to speak and write well will empower you and make you smarter. Effective communication can be life-changing-making use of just one principle in this book can get you the job, make the sale, convince your boss, inspire a student, or even start a revolution.
Starting with the basics-finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques ("do not ask for brutal honesty")-this essential resource is packed with advice on how to write to be understood, how to inspire, how to defeat writer's block, and much more. You'll also learn about:
• Why you should start with an empowerment promise and conclude by noting you delivered on that promise
• How the combination of a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story make you and your work memorable
• The VSN-C (Vision, Steps, News-Contributions) framework as an organizing structure and how to
create and organize your ideas with a "broken-glass" outline
• How to prepare slides, writing and rewriting, and even choosing a type family
Learning how to speak and write well will empower you and make you smarter. Effective communication can be life-changing-making use of just one principle in this book can get you the job, make the sale, convince your boss, inspire a student, or even start a revolution.
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