Management Practices in Asia Case Studies on Market Entry, CSR, and Coaching
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- Hardcover ausgewählt
- Taschenbuch
- eBook
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Sprache:Englisch
64,99 €
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
02.09.2019
Abbildungen
VI, 276 p. 25 illus.
Herausgeber
Christiane Prange + weitereVerlag
SpringerSeitenzahl
276
Maße (L/B/H)
24,1/16/2,1 cm
Gewicht
594 g
Auflage
1st ed. 2019
Sprache
Englisch
ISBN
978-3-030-19661-5
Asia is a continent of contradictions and boundaries; it offers exciting business opportunities, but is also characterized by unpredictability and conflict. While flexibility and creativity are in the DNA of many startups in China, major players like Xiaomi and Alibaba have also emerged as global giants, challenging established global competitors. The authors of this book show that these companies are crossing various boundaries – between cultures, mindsets, and perspectives. At the same time, Western companies entering Asian markets face challenges that are very different from those on their home turf.
This book addresses the needs of current and future managers doing business in Asia, who need to understand the individual, social and business challenges that can arise from crossing boundaries. The respective case studies provide essential insights on how several Asian companies have made impressive strides towards becoming established players; how the revival of local brands and growing pride in local products has become a major challenge for global competition; how the need to actively practice corporate social responsibility in Asian markets is currently challenging many companies; and how the need for individual and team coaching among the members of management to support a company’s development has grown tremendously, calling for new solutions.Noch keine Bewertungen vorhanden
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