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Produktbild: Race in the Marketplace

Race in the Marketplace Crossing Critical Boundaries

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

04.04.2019

Herausgeber

Guillaume D. Johnson + weitere

Verlag

Springer

Seitenzahl

283

Maße (L/B/H)

23,5/15,5/1,7 cm

Gewicht

464 g

Auflage

1st ed. 2019

Sprache

Englisch

ISBN

978-3-030-11710-8

Beschreibung

Portrait

Guillaume D. Johnson is a Marketing Scholar at the French National Center for Scientific Research (CNRS) based at the Université Paris-Dauphine, France.

Kevin D. Thomas is Assistant Professor of Multicultural Branding at the Diederich College of Communication, Marquette University, USA.

Anthony Kwame Harrison is the Gloria D. Smith Professor of Africana Studies at Virginia Tech, USA.

Sonya A. Grier is Professor of Marketing at the Kogod School of Business, American University, USA. 

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

04.04.2019

Herausgeber

Verlag

Springer

Seitenzahl

283

Maße (L/B/H)

23,5/15,5/1,7 cm

Gewicht

464 g

Auflage

1st ed. 2019

Sprache

Englisch

ISBN

978-3-030-11710-8

Herstelleradresse

Springer-Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

Email: ProductSafety@springernature.com

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  • Produktbild: Race in the Marketplace

  • Table of Content

     

    Chapter 1: Introduction                                                                                                Co-Editors

     

    Section 1 - Space and Time

     

    Chapter 2: Making the mass white: how racial segregation shaped consumer segmentation                                                                                                Marcel Rosa-Salas

     

    Chapter 3: Race, markets, and digital technologies: historical and conceptual frameworks                                                                          W. Trevor Jamerson

     

    Chapter 4: (Re)visiting the corner store: black youth, gentrification, and food sovereignty                                                                                                              Naya Jones

     

    Chapter 5: Beyond whiteness: perspectives on the rise of the pan-asian beauty ideal.                                                                                                                       Jeaney Yip et al.

     

    Section 2– Racialization and Intersectionality

     

    Chapter 6: Shopping while veiled: an exploration of the experiences of veiled muslim consumers in france                                                                   Ranam Alkayyli

     

    Chapter 7: Constructing and critiquing interracial couples on youtube                                                                                                                            Francesca Sobande

     

    Chapter 8: Marketing marriage and colorism in india 

    Komal Dhillon-Jamerson

     

    Chapter 9: ‘Dirty braids’: how hair is disrupting dominant racial narratives in puerto rico post-hurricane maria                                         Jess Vega-Centeno

     

    Section 3 – Voices and Modes of Understanding

     

    Chapter 10: Are black consumers a bellwether for the nation?: how research on blacks can foreground our understanding of race in the marketplace    

    Cassi Pittman Claytor

     

    Chapter 11: A loan at last? Race and racism in mortgage lending    

    Vanessa Gail Perry

     

    Chapter 12: Crowd-based markets: technical progress, civil and social regression                                                                                                      Lauren Rhue

     

    Section 4 – Neoliberalism, Markets and Marketization

     

    Chapter 13: Cultural justice and collecting: challenging the underrecognition of african american artists                                                    Patricia A. Banks

     

    Chapter 14: The new economics of colorism in the skin whitening industry: case of india and nigeria                                                                      Ramya M. Vijaya

     

    Chapter 15: Race as a currency? Profitability and racialization in french healthcare institutions                                                             Dorothée Prud’homme

     

    Chapter 16: Development by markets: an essay on the continuities of colonial development and racism in africa                                             Samuel Kwaku Bonsu

     

    Chapter 17: Afterword                          Rokhaya Diallo (Journalist – France)