Part I: Perspectives on the Field of Health Communication
Ch. 1: Basics of Health Communication Theory
Teresa Thompson and James D. Robinson
Ch. 2: Segmenting Priority Audiences Employing Individual Difference Variables to Improve Health Promotion Efforts
Brian Quick, Tobias Reynolds-Tylus, Salah H. Al-Ghaithi, and Michael Mackert
Ch. 3: When Theory and Methods Intertwine
Jill Yamasaki
Part II: Perspectives on Dyads and Groups
Ch. 4: Interpersonal Health Communication Theories
Maria Brann, Jennifer Bute, Maureen Keeley, Sandra Petronio, Rachyl Pines, and Bernadette Watson
Ch. 5: Families Interacting in the Health Care Context
Maureen Keeley and Hannah Jones
Ch. 6: Theoretical Frameworks of Provider-Patient Interaction
Peter J. Schulz and Shaohai Jiang
Part III: Perspectives on Influence Processes
Ch. 7: Information-Processing and Cognitive Theories
Monique Mitchell Turner, Youjin Jang, and Shawn Turner
Ch. 8: Theories of Affective Impact
Robin Nabi
Ch. 9: Theories of Behavior
Marco Yzer and Rebekah Nagler
Ch. 10: Theories of Message Effects
James Robinson, Yan Tian, and Jeanine Warisse-Turner
Part IV: Perspectives on Organisations and Society
Ch. 11: Social Psychological Influences on Health Communication: An Examination of Four Theories
Yanqin Liu and Anthony Roberto
Ch. 12: Theories of Public Relations
Arunima Krishna
Ch. 13: Theories of Uncertainty
Austin S. Babrow, Marianne S. Matthias, Sarah M. Parsloe, and Anne M. Stone
Ch. 14: Cultural Theories of Health Communication
Evelyn Ho and Barbara Sharf
Ch. 15: Effects of Digital Media Technology on Health Communication
Shyam Sundar and Maria D. Molinar
Part V: Perspectives on the Future
Ch. 16: Directions in Health Communication Theory
Dannielle Kelley and Brian Southwell
