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Truth in Advertising? Lies in Political Advertising and How They Affect the Electorate

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Beschreibung

Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual...

Beschreibung

Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.

Produktdetails

Einband

Gebundene Ausgabe
Erscheinungsdatum

18.10.2018
Abbildungen

39 tables; 32 graphs;
Verlag Ingram Publishers Services

Produktdetails

Einband

Gebundene Ausgabe
Erscheinungsdatum

18.10.2018
Abbildungen

39 tables; 32 graphs;
Verlag Ingram Publishers Services
Seitenzahl

476
Maße (L/B/H)

23,5/15,7/3,2 cm
Gewicht

921 g
Sprache

Englisch
ISBN

978-1-4985-3159-7
Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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Die Leseprobe wird geladen.
  • Produktbild: Truth in Advertising?
  • Produktbild: Truth in Advertising?

  • chapter 1. Communicating with Voters through Political Advertising:
    Moving beyond Ad Tone to Think about the Accuracy of Ad Claims
    chapter 2. Normative Political Theory, Advertising, and Political
    Participation
    chapter 3. "You can't handle the truth?" Previous Research on
    Political Advertising
    chapter 4. Evaluating the Accuracy, Visuals, and Sound of
    Advertising and Their Impacts
    chapter 5. Anatomy of an Ad Campaign: What Ads Say and
    When They Say It
    chapter 6. The Accuracy of Claims Made in Political Advertising
    chapter 7. Spectacle, Message, and Meaning in the Visuals and
    Sound of Political Advertising
    Barbara Allen, Daniel Stevens, and Jeffrey Berg
    chapter 8. Examining the Visuals and Sound in Political Advertising
    chapter 9. The Effects of Ad Accuracy on Political Knowledge
    and Turnout
    chapter 10. Conclusion