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Business Project Management and Marketing Mastering Business Markets

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Beschreibung

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering,...

Beschreibung

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.  

Portrait


Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing.
Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Prior to joining ESMT he held positions as full professor at Humboldt Universität zu Berlin and Freie Universität Berlin. His research interest lies in the area business-to-business marketing. 
Ingmar Geiger is assistant professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiation. 

Produktdetails

Einband

Taschenbuch
Erscheinungsdatum

30.03.2018
Abbildungen

VII, 399 p. 142 illus.
Herausgeber Michael Kleinaltenkamp + weitere

Produktdetails

Einband

Taschenbuch
Erscheinungsdatum

30.03.2018
Abbildungen

VII, 399 p. 142 illus.
Herausgeber
Verlag Springer Berlin
Seitenzahl

399
Maße (L/B/H)

23,5/15,5/2,3 cm
Gewicht

616 g
Auflage

Softcover reprint of the original 1st ed. 2016
Originaltitel Auftrags- und Projektmanagement
Sprache

Englisch
ISBN

978-3-662-56930-6
Herstelleradresse

Springer-Verlag KG
Sachsenplatz 4-6
1201 Wien
AT

Email: ProductSafety@springernature.com

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  • Produktbild: Business Project Management and Marketing
  • Produktbild: Business Project Management and Marketing
  • Order Management.- Inquiry Evaluation and Proposal Preparation.- Pricing and Revenue Planning in the Project Business.- Order Financing and Financial Engineering.- Contract Management.- Negotiation Management.- Project Management.- Project Cooperation.