Urban Social Listening Potential and Pitfalls for Using Microblogging Data in Studying Cities

“This book presents the development of tools that can be used to analyse Twitter data for sentiment analysis, in order to mine the attitudes of people in urban places.  … this book presents these issues in a clear and progressive manner. Therefore, I would recommend it for researchers looking to gain an understanding of the fundamental concepts of utilizing Twitter data for sentiment-analysis purposes.” (Alyson Lloyd, International Journal of Urban and Regional Research, Vol. 42 (3), May, 2018)

“This work is grounded in computational linguistics and data mining. Urban Social Listening deals with a very important part of social media analysis, the analysis of sentiment expressed online. … I recommend this book to researchers who are new to the field and as a good introductory guide to conducting a comparative sentiment analysis of urban communities based on Twitter data.” (Andrei Kirilenko, Journal of Urban Affairs, Vol. 40 (8), 2018)

“Urban Social Listening: Potential and Pitfalls for Using Microblogging Data in Studying Cities reports on empirical research conducted in 2013 and 2015, it still reflects that early enthusiasm. … provides an understandable introduction to some basic methods of socialmedia analysis applied to cities and may serve to inspire the more complex research designs needed to fully utilize the exciting—yet challenging—social media data sources that are now emerging.” (Robert Goodspeed, Journal of Urban Affairs, 2014)