Persuasive Copywriting Cut Through the Noise and Communicate With Impact

"If you're someone who likes rules but likes breaking them more, this book is for you. Andy provides a balance of discussion, guidance and coaching, delivered with enough wit to make you spontaneously snort-laugh your way to great copywriting." ("Elle Graham-Dixon, Head of Planning Global Ford, BBDO New York")
"
Persuasive Copywriting
will give your writing charisma. It refines your words so they hold your reader's gaze, drawing on lessons from Ancient Greece to fMRI technology. It's about more than how your copy can persuade and sell, though. Your writing will inspire, charm and comfort too." ("Joe Fattorini, journalist and presenter of The Wine Show")
"I rated Andy 10/10 as a speaker. I rate
Persuasive Copywriting
even higher. It has smashed into the essential reading list on our curriculum, for art directors as well as copywriters." ("Marc Lewis, Dean, School of Communication Arts")
"There is a crying need for good copy today because of the internet. Yet there is a dire shortage. If you wish to succeed, read this book at least three times. And if you have to judge copy, read it too. All good stuff, blessedly free of jargon." ("Drayton Bird, the godfather of direct marketing")