Introduction by Peter Warnoe xi
 
Part 1. About me as an entrepreneur 2
 
1. My entrepreneurial role 4
 
2. My personal effectiveness 34
 
3. My public impact 56
 
4. My face-to-face impact 86
 
Part 2. About my company's ideas and funding 110
 
5. My company's basic ideas 112
 
6. My strategies for network effects 130
 
7. Founding and starting my company 138
 
8. My sources of funding 156
 
9. My funding processes 194
 
Part 3. About my team and my corporate culture 240
 
10. My core team 242
 
11. My outsourcing and my staff 270
 
Part 4. About my company's growth,strategies and challenges 302
 
12. My growth phases 304
 
13. My marketing mix 330
 
14. My five biggest commercial threats 348
 
Part 5. About my exit and what comes after 358
 
15. My alternative exit routes 360
 
16. My exit processes 370
 
17. My next project 382
 
Appendices
 
Appendix A: 116 business strategies for entrepreneurs 390
 
Appendix B: 46 typical criteria for success in start-up companies 404
 
Appendix C: List of useful websites, apps and web-extensions for entrepreneurs 410
 
Glossary 426
 
Endnotes 438
 
About the authors 446
 
Index 447