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Religions as Brands New Perspectives on the Marketization of Religion and Spirituality

Aus der Reihe AHRC/ESRC Religion and Society Series

72,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

12.02.2018

Herausgeber

Jean-Claude Usunier + weitere

Verlag

Taylor & Francis

Seitenzahl

280

Maße (L/B/H)

23,4/15,6/1,5 cm

Gewicht

430 g

Sprache

Englisch

ISBN

978-1-138-54624-0

Beschreibung

Rezension

'... brings together a wealth of sociological and marketing research and theory and research on the way that religions are forced to market themselves in order to be attractive to consumers.' Religion Watch 'Recommended.' Choice 'For anyone interested in understanding the marketplace in which the Church now finds itself, this collection of well researched essays will undoubtedly be highly informative.' Modern Believing

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

12.02.2018

Herausgeber

Verlag

Taylor & Francis

Seitenzahl

280

Maße (L/B/H)

23,4/15,6/1,5 cm

Gewicht

430 g

Sprache

Englisch

ISBN

978-1-138-54624-0

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Religions as Brands
  • Produktbild: Religions as Brands
  • PART I: Introduction  1 Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality
    Jörg Stolz and Jean-Claude Usunier  2 "9591": The Global Commoditization of Religions through GATS, WTO, and Marketing Practices Jean-Claude Usunier  PART II: Marketing and Branding Religion and Spirituality  3 The International Christian Fellowship (ICF): A Sociological Analysis of Religious Event Management Olivier Favre  4 Branding, Music, and Religion: Standardization and Adaptation in the Experience of the "Hillsong Sound" Thomas Wagner  5 The Marketing of Spiritual Services and the Role of the Religious Entrepreneur Markus Hero  6 Non-fortuitous Limits to the Concept of Branding in the Popularizing of "Justly Balanced Islam" in France Jason Dean  7 Healing by Islam: Adoption of a Prophetic Rite-roqya-by Salafists in France and Belgium Hanifa Touag  PART III: Religious and Spiritual Consuming  8 Adding Imaginative Value: Religion, Marketing, and the Commodification of Social Action Jochen Hirschle  9 Is There Such a Thing as Religious Brand Loyalty? Haytham Siala  10 How Religious Affiliation Grouping Influences Sustainable Consumer Behavior Findings Elizabeth Stickel-Minton  PART IV: Economic Analyses of Religious Phenomena  11 Sources of Religious Pluralism: Revisiting the Relationship between Pluralism and Participation Roger Finke and Christopher P. Scheitle  12 Authority and Freedom: Economics and Secularization Steve Bruce  13 The "Business Model" of the Temple of Jerusalem: Jewish Monotheism as a Unique Selling Proposition  Philippe Simonnot