Produktbild: Morgan, D: Basic and Advanced Focus Groups
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Morgan, D: Basic and Advanced Focus Groups

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

13.09.2018

Verlag

Sage Publications

Seitenzahl

216

Maße (L/B/H)

23,1/18,9/1,2 cm

Gewicht

406 g

Sprache

Englisch

ISBN

978-1-5063-2711-2

Beschreibung

Rezension

This is great tool for their students or themselves if they want to use focus groups as a research approach. There is a lot of value for the price of this text. Kyle M. Woosnam

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

13.09.2018

Verlag

Sage Publications

Seitenzahl

216

Maße (L/B/H)

23,1/18,9/1,2 cm

Gewicht

406 g

Sprache

Englisch

ISBN

978-1-5063-2711-2

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  • Produktbild: Morgan, D: Basic and Advanced Focus Groups
  • Preface
    About the Author
    PART I. BASIC ISSUES
    Chapter 1. Introducing Focus Groups
    Basic Issues
    Advanced Topics
    Chapter 2. Uses for Focus Groups
    Basic Issues
    Advanced Topics
    Chapter 3. The Importance of Interaction
    Basic Issues
    Advanced Topics
    PART II. DESIGNING FOCUS GROUPS
    Chapter 4. Research Design for Focus Groups
    Basic Issues
    Advanced Topics
    Chapter 5. Group Composition, Group Size, and Number of Groups
    Basic Issues
    Advanced Topics
    Chapter 6. Asking Questions in Focus Groups
    Basic Issues
    Advanced Topics
    Chapter 7. Moderating the Discussion
    Basic Issues
    Advanced Topics
    Chapter 8. Analyzing Focus Groups
    Basic Issues
    Advanced Topics
    PART III. ADVANCED TOPICS AND CONCLUSIONS
    Chapter 9. Working Cross-Culturally
    Basic Issues
    Chapter 10. Specialized Age Groups
    Basic Issues
    Chapter 11. Online Focus Groups
    Basic Issues
    Chapter 12. Conclusions: Future Directions for Focus Groups
    Basic Issues
    APPENDICES
    Appendix 1
    Statement of Informed Consent
    Appendix 2
    Generic Focus Group Introduction
    Appendix 3
    Three Examples of Interview Guides
    Appendix 4
    Experiences as Graduate Students
    Glossary
    References
    Index