What my culture did to me How to Eradicate FGM Effectively

If communication is a process of creating shared understanding- why has discourse around eradicating female genital mutilation had little to no impact in the past 15 years? Although FGM may have moved up the political agenda with more media coverage, girls around the world continue to be subjected to this dangerous practice. What is the common thread? And how can eradication be tackled more effectively? This book sets out a basis to consider FGM through the personal account of a circumcised woman, in addition to the lens of cultural identity politics. By considering how people reproduce concepts of ¿identity¿ via history and cultural practices, it is possible to determine why FGM continues to thrive in spite of legal and social policy encouraging eradication. I suggest a fresh approach using modern marketing and communication techniques to devise an eradication narrative that effectively engages across audiences including ¿men¿ as key players and influencers within the socio economic power structure that drives this medieval practice.