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  • Produktbild: Careers in Media and Communication
  • Produktbild: Careers in Media and Communication

Careers in Media and Communication

57,99 €

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

12.04.2018

Verlag

Sage Publications

Seitenzahl

184

Maße (L/B/H)

22,9/15,2/1 cm

Gewicht

260 g

Sprache

Englisch

ISBN

978-1-5063-6092-8

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

12.04.2018

Verlag

Sage Publications

Seitenzahl

184

Maße (L/B/H)

22,9/15,2/1 cm

Gewicht

260 g

Sprache

Englisch

ISBN

978-1-5063-6092-8

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: GPSR Kontakt

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  • Produktbild: Careers in Media and Communication
  • Produktbild: Careers in Media and Communication
  • Chapter 1: Mass Communication
    What Is Mass Communication?
    Theories of Mass Communication
    Mass Communication Methods
    Mass Communication in Society
    Trends in Mass Communication
    Skills
    Chapter 2: Advertising and Marketing
    What Is Advertising?
    Marketing
    Careers in Advertising and Marketing
    Insider Insight: Tonya Hottmann, Director of Marketing
    Advertising and Marketing Jobs: By the Numbers
    Skills Needed for Advertising and Marketing
    Advertising and Marketing Vocabulary
    Job Search Terms
    Chapter 3: Public Relations
    What Is Public Relations?
    History of Public Relations
    Public Relations Today
    Careers in Public Relations
    Public Relations Duties
    Insider Insight: Evan S. K. Sullivan, APR, Director of Public Relations (Agency)
    Insider Insight: Alexandra Sabbag, Founder and Principal
    Insider Insight: Erin Spain, Communications Director
    Public Relations Jobs: By the Numbers
    Skills Needed for Public Relations
    Job Search Terms
    Chapter 4: Journalism
    What Is Journalism?
    History of Journalism
    Journalism Today
    Careers in Journalism
    Insider Insight: Natalie Brunell, Television News Reporter
    Insider Insight: Katey McFarlan, Blogger
    Insider Insight: Lee Wolverton, Managing Editor
    Journalism Jobs: By the Numbers
    Skills Needed for Journalism
    Job Search Terms
    Chapter 5: Mass Communication Careers in Business
    What Is Business?
    The Role of Mass Communication in Business
    Mass Communication Careers in Business
    Insider Insight: Keri Gavin, Director of Host Relations and Customized Training
    Insider Insight: Megan Sommer, Corporate Recruiter
    Mass Communication Careers in Business: By the Numbers
    Skills Needed for Mass Communication
    Chapter 6: Publishing
    What Is Publishing?
    History
    Today's Trends
    Careers in Publishing
    Career Domains
    Insider Insight: Paddy Calistro, President and CEO
    Insider Insight: Moira Kerrigan, Associate Director of Marketing
    Insider Insight: Jen Brady, Advertising Associate
    Publishing Jobs: By the Numbers
    Skills Needed for Publishing
    Chapter 7: Telecommunications and Visual Communication
    What Is Telecommunications?
    Careers in Telecommunications
    Insider Insight: Dutch Wargo, Cameraman
    Skills Needed for Telecommunications
    Job Search Terms
    What Is Visual Communication?
    Careers in Visual Communication
    Insider Insight: Katie Dolciato, Associate Art Director
    Skills Needed for Visual Communication
    What Is Public Administration?
    Job Search Terms
    Telecommunications and Visual Communication Jobs: By the Numbers
    Chapter 8: Public Administration
    What Is Public Administration?
    Careers in Public Administration
    Insider Insight: Jim Norris, Village Manager
    Insider Insight: Michael Crotty, Assistant Village Manager/Director of Human Resources
    Public Administration Jobs: By the Numbers
    Skills Needed for Public Administration
    Job Search Terms
    Chapter 9: Nonprofits
    What Are Nonprofits?
    Careers in Nonprofits
    Insider Insight: Emily Anderly, Fund-Raising Director
    Insider Insight: Linda J. Smith, Marketing Director
    Nonprofit Jobs: By the Numbers
    Skills Needed for Nonprofits
    Job Search Terms
    Chapter 10: Skills
    Hard Skills
    Soft Skills
    Interpersonal Skills
    Personality
    Conclusion
    Chapter 11: Preparation
    Personal Branding
    Online Presence
    Portfolios
    Chapter 12: Experience
    Internships
    Volunteer Work
    Course Projects
    Part-Time Work
    Closing Tips for Experience
    Chapter 13: Searching and Applying for Jobs
    Job Searching
    Job Applications
    Conclusion
    Chapter 14: Interviewing
    Preparation
    Execution
    Follow-Up
    Chapter 15: Career Success Strategies
    Adjustment and Assimilation
    Continued Learning
    Mentoring
    References
    Index
    About the Author