Produktbild: Fanatical Military Recruiting

Fanatical Military Recruiting The Ultimate Guide to Leveraging High-Impact Prospecting to Engage Qualified Applicants, Win the War for Talent, and Make Mission Fast

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

12.03.2019

Verlag

John Wiley & Sons Inc

Seitenzahl

336

Maße (L/B/H)

21,8/14,7/2,9 cm

Gewicht

450 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-47364-0

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

12.03.2019

Verlag

John Wiley & Sons Inc

Seitenzahl

336

Maße (L/B/H)

21,8/14,7/2,9 cm

Gewicht

450 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-47364-0

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Fanatical Military Recruiting
  • I Go to Basic xv

    A Conundrum xv

    Learning the Language xvii

    Military Recruiting versus Civilian Sales xviii

    Part I: Mission Critical 1

    Chapter 1 Military Recruiting Is Facing a Perfect Storm 3

    Qualification Standards Continue to Tighten 5

    Chapter 2 Nothing Prepared You for This War 7

    On Most Days, Recruiting Doesn't Feel Much Like Winning 8

    Asymmetric Battlefield 9

    Civilians 9

    Rejection 9

    FMR versus What You Learned at the Schoolhouse 11

    Chapter 3 Fanatical Prospecting 13

    Chapter 4 Stop Wishing Things Were Easier 16

    There Is No Easy Button in Military Recruiting 17

    Get Better 19

    Part II: The Ask 21

    Chapter 5 Effective Recruiting Begins with the Discipline to Ask 23

    Conjuring the Deepest, Darkest Human Fear 24

    Chapter 6 How to Ask 26

    Emotional Contagion: People Respond in Kind 27

    The Assumptive Ask 28

    Shut Up 33

    Be Prepared for Objections 34

    Part III: On The Move 35

    Chapter 7 The More You Prospect, the Luckier You Get 37

    The Universal Law of Need 38

    The 30-Day Rule 40

    The Law of Replacement 42

    The Anatomy of a Recruiting Slump 43

    Oscar Mike: The First Rule of Recruiting Slumps 45

    Make Your Own Luck 45

    Chapter 8 The Three Ps That Are Holding You Back 47

    Procrastination 48

    Perfectionism 50

    Paralysis from Analysis 52

    Disrupting the Three Ps 52

    Part IV: Battle Rhythm 55

    Chapter 9 Time Discipline 57

    Twenty-Four 58

    Leveraging Horstman's Corollary 60

    Time Blocking 63

    Stick to Your Guns and Avoid Distractions 65

    Concentrate Your Focus 66

    Beware of the Ding 68

    What Lurks in Your In-box Can and Will Derail Your Recruiting Day 70

    Driving Is Not an Accomplishment 71

    Protect the Golden Hours 72

    Leverage the Platinum Hours 75

    Adopt a Command Mind-Set 76

    Part V: Targeting 79

    Chapter 10 Targeting-Leveraging the Prospecting Pyramid 81

    Walk Like an Egyptian: Managing the Prospecting Pyramid 83

    Powerful Lists Get Powerful Results 85

    The Recruiting Information Support System Is Your Most Valuable Recruiting Tool 87

    A Trash Can or a Gold Mine 89

    Own It! 90

    Chapter 11 Yes Has a Number 91

    Recruiting Is Governed by Numbers 93

    It's All About the Ratios 94

    Changing Your Yes Number 96

    Chapter 12 Qualifying: Talking to the Right People 98

    Don't Swing at Nothing Ugly 99

    Moneyball 100

    The Balance and Nuance of Qualifying 102

    Chapter 13 Prospecting Balance and Objectives 105

    Set an Appointment 106

    Gather Information and Qualify 107

    Build Familiarity 107

    Prospecting Is Not Pitching 108

    Adopt a Balanced Prospecting Methodology 108

    The Fallacy of Putting All Your Eggs in One Basket 109

    Avoid the Lunacy of One Size Fits All 110

    Part VI: Pick Up the Phone! 113

    Chapter 14 Telephone Prospecting Excellence 115

    Nobody Answers a Phone That Doesn't Ring 117

    The Telephone Is, Has Always Been, and Will Continue to Be Your Most Powerful Recruiting Tool 118

    Nobody Likes It; Get Over It 120

    The Ultimate Key to Success Is the Scheduled Phone Block 123

    Chapter 15 The Seven-Step Telephone Prospecting Framework 125

    Seven-Step Telephone Prospecting Framework 129

    Practice the Framework 139

    Chapter 16 Just Eat the Frog 140

    Chapter 17 Leaving Effective Voice Mail Messages That Get Returned 144

    Five-Step Voice Mail Framework to Double Callbacks 145

    Develop Compelling Voice Mail Messages 147

    Part VII: Objections 149

    Chapter 18 Objections Are Not Rejection, but They Feel That Way 151

    Not the Same 153

    But It Feels the Same 155

    Chapter 19 The Science Behind the Hurt 157

    A Biological Response 158

    The Most Insatiable Human Need 159

    Chapter 20 Rejection Proof 161

    The Seven Disruptive Emotions 162

    Develop Self-Awareness 165

    Positive Visualization 166

    Manage Self-Talk 167

    Change Your Physiology 169

    Stay Fit 170

    Obstacle Immunity 171

    Adversity Is Your Most Powerful Teacher 175

    Leveraging Adversity 176

    Chapter 21 Prospecting Objections 178

    We Feel, Then We Think 180

    The Rule of Thirds 183

    Prospecting RBOs 184

    Prospecting RBOs Can Be Anticipated in Advance 187

    Planning for Prospecting RBOs 190

    The Three-Step Prospecting Objection Turnaround Framework 192

    The Ledge 192

    Disrupt 194

    Ask 199

    Putting It All Together 199

    Part VIII: Face-To-Face and Digital Prospecting 201

    Chapter 22 Face-to-Face Prospecting 203

    The Four-Step Face-to-Face Prospecting Framework 204

    First Impressions: Making an Emotional Connection 206

    Triggering the Negativity and Safety Biases 207

    The Five Questions That Matter Most in Recruiting 210

    Likability: The Gateway to Emotional Connections 212

    Pitch Slapping 213

    Keys to Being More Likable 215

    Put Your Recruiting Goggles On 216

    Chapter 23 Text Messaging 218

    Familiarity Is Everything with Text 219

    Use Text to Anchor Face-to-Face Conversations 220

    Use Text to Nurture Prospects 221

    Use Text to Create Opportunities for Engagement 222

    Seven Rules for Structuring Effective Text Prospecting Messages 223

    Chapter 24 E-Mail and Direct Messaging 225

    The Four Cardinal Rules of E-Mail and Direct Message Prospecting 226

    Effective Prospecting E-Mail and Direct Messages Begins with a Plan 233

    The Four-Step E-Mail Prospecting Framework 236

    Practice, Practice, Practice 242

    Pause Before You Press "Send" 242

    Chapter 25 Social Recruiting 244

    Social Recruiting Is Not a Panacea 245

    The Social Recruiting Challenge 245

    Social Recruiting Is About Nuance 246

    Choosing the Right Social Channels 247

    Five Objectives of Social Recruiting 248

    The Five Cs of Social Recruiting 256

    Social Recruiting + Outbound Prospecting = A Powerful Combination 260

    Creating Obligation and Leveraging the Law of Reciprocity with Social Media 262

    Chapter 26 The Law of Familiarity 265

    Familiarity Reduces Friction and Resistance 266

    Five Levers of Familiarity 267

    Part IX: Charlie Mike 273

    Chapter 27 Mission Drive 275

    The Four Pillars of Mission Drive 276

    Embrace the Suck-You Have to Grind to Shine 281

    The Enduring Mantra of Ultra-High-Performing Recruiters 283

    The Mantra of Fanatical Military Recruiting 285

    Charlie Mike 286

    Notes 289

    About the Author 295

    Acknowledgments 297

    Index 299