CHAPTER I An Introduction to Entertainment Tourism
1.1 Defining Entertainment Tourism
1.2 A Profile of Entertaiment Tourism Industry
1.3 Summary
CHAPTER II History of Entertainment Tourism
2.1 Las Vegas: Western Entertainment Destination
2.1.1 Brief History of Las Vegas
2.1.2 Las Vegas: The Entertainment Capital of the World
2.2 Macau: Asian Entertainment Destination
2.2.1 The History of Macau
2.2.2 The Entertainment Tourism in Macau
2.3 Summary
CHAPTER III Entertainment Tourism Development
3.1 The Importance of Entertainment on Tourism Development
3.2 Entertainment Tourism Development in Macau
3.2.1 Macau Entertainment Tourism Outlook
3.2.2 The Challenges of Entertainment Tourism
3.3 Summary
CHAPTER IV Entertainment Tourism Management
4.1 Evolution of the Market
4.2 The Consumer Behaviours
4.3 Destinations Management
4.3.1 Resource Management
4.3.2 Industrial Management
4.3.3 Understanding and Regulating Tourists
4.4 Summary
CHAPTER V Trends of Entertainment Tourism
5.1 Virtual Reality Application in Entertainment Tourism
5.2 Rise of Virtual Reality in Entertainment Tourism in Macau
5.2.1 Combination of Virtual Reality and Entertainment Tourism
5.2.2 The Business Mode of Virtual Reality in Entertainment Tourism
5.3 The Issues of Entertainment Tourism in Macau
5.3.1 Bright Future of Tourism Development in Macau
5.3.2 Diversified Development of Entertainment Tourism Business
5.3.3 Stratification of Entertainment Tourism Products
5.3.4 Adaptation of New Technologies to Entertainment Tourism
5.4 Summary
CHAPTER VI Entertainment Product Evaluation: A Case of Tourist Experience in Macau
