Sold Out How Marketing in School Threatens Children's Well-Being and Undermines their Education
-
- Einzelkauf Download ausgewählt
-
Sprache:Englisch
-
eBook Format:ePUB
- PDF 37,00 €
- ePUB 37,00 € ausgewählt
37,00 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
07.08.2015
Verlag
Bloomsbury eBooks USSeitenzahl
210 (Printausgabe)
Dateigröße
2927 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9781475813623
If you strip away the rosy language of "school-business partnership," "win-win situation," "giving back to the community," and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain.
Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to "brand" students and thereby help insure that they will be customers for life. This process of "branding" involves inculcating the value of consumption as the primary mechanism for achieving happiness, demonstrating success, and finding fulfillment. Along the way, "branding" children - just like branding cattle - inflicts pain.
Yet school districts, desperate for funding sources, often eagerly welcome marketers and seem not to recognize the threats that marketing brings to children's well-being and to the integrity of the education they receive.
Given that all ads in school pose some threat to children, it is past time for considering whether marketing activities belong in school. Schools should be ad-free zones.
Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to "brand" students and thereby help insure that they will be customers for life. This process of "branding" involves inculcating the value of consumption as the primary mechanism for achieving happiness, demonstrating success, and finding fulfillment. Along the way, "branding" children - just like branding cattle - inflicts pain.
Yet school districts, desperate for funding sources, often eagerly welcome marketers and seem not to recognize the threats that marketing brings to children's well-being and to the integrity of the education they receive.
Given that all ads in school pose some threat to children, it is past time for considering whether marketing activities belong in school. Schools should be ad-free zones.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice