The Definitive Guide to Strategic Content Marketing Perspectives, Issues, Challenges and Solutions

"A refreshingly different angle and putting the relevance of content in a wider context makes this book not only insightful but also unique." ("AJ Huisman and Bert van Loon, founders of the European Content Marketing Fast Forward platform")
"Content - with a capital C - is going through an identity crisis. With so many definitions, applications and promises, this book cuts through the clutter to home in on what is truly important. Leave this book on your desk - I have a hunch that you will reach for it often." ("Jessica Gioglio, digital and social business strategist and co-author of The Power of Visual Storytelling")