Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
31.03.2017
Herausgeber
Jeremy Blum + weitereVerlag
Globe Law and BusinessSeitenzahl
335 (Printausgabe)
Dateigröße
3980 KB
Auflage
1
Sprache
Englisch
EAN
9781787420779
Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online.
Online channels offer unprecedented growth opportunities for businesses. But as brands become increasingly accessible online, so too do they become more susceptible to trademark infringement, anti-competitive behaviour and hijacking by cybersquatters, phishers and scammers. With the potential to divert business, or even irreparably tarnish brand reputation, it is important that companies do everything in their power to protect against IP infringement online.
Featuring contributions from a host of leading experts in the field, this new and practically-focused title tackles the core issues of infringement and abuse online, analysing key trademark issues that businesses face on the Internet.
Part I considers overarching brand issues, applicable worldwide - including, how to get started, domain name registration and protection, tools at brand owners' disposal to prevent counterfeiting and dealing with popular platforms. Part II offers comparative analysis of the hottest topics and issues facing brands online - including AdWords, injunctions against intermediaries, enforcement and issues of jurisdiction.
Brand Protection Online is edited by brand protection specialists Theo Savvides, joint managing partner at Bristows, and Jeremy Blum of Bristows, London.
Online channels offer unprecedented growth opportunities for businesses. But as brands become increasingly accessible online, so too do they become more susceptible to trademark infringement, anti-competitive behaviour and hijacking by cybersquatters, phishers and scammers. With the potential to divert business, or even irreparably tarnish brand reputation, it is important that companies do everything in their power to protect against IP infringement online.
Featuring contributions from a host of leading experts in the field, this new and practically-focused title tackles the core issues of infringement and abuse online, analysing key trademark issues that businesses face on the Internet.
Part I considers overarching brand issues, applicable worldwide - including, how to get started, domain name registration and protection, tools at brand owners' disposal to prevent counterfeiting and dealing with popular platforms. Part II offers comparative analysis of the hottest topics and issues facing brands online - including AdWords, injunctions against intermediaries, enforcement and issues of jurisdiction.
Brand Protection Online is edited by brand protection specialists Theo Savvides, joint managing partner at Bristows, and Jeremy Blum of Bristows, London.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice