Crystallizing Public Opinion
1-
- Hardcover
- Taschenbuch
- eBook ausgewählt
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Form:Einzelkauf Download
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Sprache:Englisch
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Verlag:Open Road Media
10,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
07.04.2015
Verlag
Open Road MediaSeitenzahl
199 (Printausgabe)
Dateigröße
994 KB
Sprache
Englisch
EAN
9781497698802
A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations
Few books have been as quietly powerful as Edward L. Bernays's
Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and corporations in the wake of World War I, this classic work combines crowd psychology with the pillars of psychoanalysis to argue the importance of public relations in democratic society. Citing far-reaching case studies from the resuscitation of a beleaguered magazine in New York to Lithuania's campaign for global recognition, Bernays illustrates the burgeoning significance of his field in shaping public opinion while also laying out the crucial techniques for mobilizing broad-based support in an increasingly fragmented world.
Celebrated by PBS in its
Books That Shook the Worldfeature,
Crystallizing Public Opinionoccupies a fascinating place in history, defining both a concept and a system that were taken up by progressive social movements, corporate barons, and national governments alike.
Few books have been as quietly powerful as Edward L. Bernays's
Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at governments and corporations in the wake of World War I, this classic work combines crowd psychology with the pillars of psychoanalysis to argue the importance of public relations in democratic society. Citing far-reaching case studies from the resuscitation of a beleaguered magazine in New York to Lithuania's campaign for global recognition, Bernays illustrates the burgeoning significance of his field in shaping public opinion while also laying out the crucial techniques for mobilizing broad-based support in an increasingly fragmented world.
Celebrated by PBS in its
Books That Shook the Worldfeature,
Crystallizing Public Opinionoccupies a fascinating place in history, defining both a concept and a system that were taken up by progressive social movements, corporate barons, and national governments alike.
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Bewertung am 06.11.2020
Bewertungsnummer: 1398671
Bewertet: Buch (Taschenbuch)
Dieses Buch aus dem Jahre 1923 ist auch fast 100 Jahre später (heute) ein Muss für Publizisten, Studenten der Medienkommunikation und auch für Marketingstrategen.
Habe dieses Werk bei Thalia bestellt und die Lieferung war prompt und ordentlich.
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