The Manager's Guide to Handling the Media in Crisis Saying & Doing the Right Thing When It Matters Most
-
- Einzelkauf Download ausgewählt
-
Sprache:Englisch
25,20 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
02.08.2016
Herausgeber
Kristen Noakes-FryVerlag
Rothstein PublishingSeitenzahl
141 (Printausgabe)
Dateigröße
6433 KB
Sprache
Englisch
EAN
9781944480288
Attracting media attention is surprisingly easy -- you just want it to be the right kind! If an event causes the phone to ring and TV cameras to appear in your lobby, you need confidence that the people who happen to be at your worksite that day are prepared. That's easy if everyone - executives, PR, managers, and employees - is familiar with Jim Lukaszewski's sure-fire methods for handling the media.
James (Jim) Lukaszewski, America's Crisis Guru (TM), is one of the most visible corporate go-to people for companies when there is trouble in the room or on the horizon. The Manager's Guide to Handling the Media in a Crisis: Doing and Saying the Right Thing When it Matters Most, shares with you the skills he has developed in 30+ years of helping companies in crisis management, employee communications, ethics, media relations, public affairs, reputation preservation, leadership restoration, and recovery. Jim speaks annually before a wide variety of local, statewide, national and international organizations and associations heard by thousands of each year - and in this book, he is speaking directly to you.
With this book as a guide, you will be able to:
- Create and deliver the message that best represents your organization.
- Understand what it takes to be an effective spokesperson. .
- Make sure everyone is aware of company policies and procedures relating to the press. .
- Be aware of the needs, deadlines, and priorities of reporters. .
- Prepare to give good answers to all sorts of questions. .
- Monitor social media, assess its impact. .
- Identify the ways social media could be used to attack your company. .
- Preserve company reputation amid a flurry of conflicting publicity. .
Reading this book, you will see why, wherever there is or can be trouble and crisis, affected audiences and troubled leaders are waiting to learn the way out of their problems from Jim. The book is practical, easy to read, filled with real-world case studies, checklists, anecdotes, discussion questions, and easy-to-remember tips for success.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice