Preface
-Roger Horowitz
PART I. THE BIG PICTURE
Chapter 1. The Ecology of Commerce: Environmental History and the Challenge of Building a Sustainable Economy
-Adam Rome 1
Chapter 2. Shades of Green: A Business-History Perspective on Eco-Capitalism
-Hartmut Berghoff
Chapter 3. The Role of Businesses in Constructing Systems of Environmental Governance
-Hugh S. Gorman
PART II. CONSERVATION BEFORE ENVIRONMENTALISM
Chapter 4. Business Leadership in the Movement to Regulate Industrial Air Pollution in Late Nineteenth- and Early Twentieth-Century America
-Christine Meisner Rosen
Chapter 5. "Constructive and Not Destructive Development": Permanent Uses of Resources in the American South
-William D. Bryan
Chapter 6. Utilities as Conservationists? The Paradox of Electrification During the Progressive Era in North America
-Julie Cohn
PART III. FAILURES AND DILEMMAS
Chapter 7. Plastic Six-Pack Rings: The Business and Politics of an Environmental Problem
-David Kinkela
Chapter 8. The Rise and Fall of an Ecostar: Green Technology Innovation and Marketing as Regulatory Obstruction
-Leif Fredrickson
PART IV. GOING GREEN
Chapter 9. Dilemmas of Going Green: Environmental Strategies in the Swedish Mining Company Boliden, 1960-2000
-Ann-Kristin Bergquist
Chapter 10. Private Companies and the Recycling of Household Waste in West Germany, 1965-1990
-Roman KÖster
Chapter 11. Kill-a-Watt: The Greening of Consolidated Edison in the 1970s
-Joseph A. Pratt
Chapter 12. Entrepreneurship, Policy, and the Geography of Wind Energy
-Geoffrey Jones
Chapter 13. Driving Change: The Winding Road to Greener Automobiles
-Brian C. Black
Notes
Contributors
Acknowledgments
