Private Business-Public Battleground The Case for 21st Century Stakeholder Companies

'...they radically redefine what PR SHOULD be and what PR and Community Relations staff SHOULD do, and put forward some very challenging (and attractive) ideas about long-term corporate strategy. If you're interested in CSR and Corporate Citizenship (and you should be), read this book! - Topics, Journal of Institute of Public Sector Management

'...a milestone in the porcess of developing corporate citizenship.' - Adrian H.T.Davies, Long Range Planning

'One of the most detailed and readable case studies of corporate best practice available. This book shows that BAA deserves to be cited as an example of how a company can get things right and the difference it can make.' - Management Today