Play Bigger How Pirates, Dreamers, and Innovators Create and Dominate Markets
-
- Hardcover
- Taschenbuch
- eBook ausgewählt
-
Form:Einzelkauf Download
-
Sprache:Englisch
-
Verlag:HarperCollins
3,89 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Nein
Family Sharing
Ja
Text-to-Speech
Ja
Erscheinungsdatum
14.06.2016
Verlag
HarperCollinsSeitenzahl
320 (Printausgabe)
Sprache
Englisch
EAN
9780062407627
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn't about beating the competition at the old game. It's about inventing a whole new gamedefining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.
In this farsighted, pioneering business strategy guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings"companies such as Amazon, Salesforce, Uber, and IKEAthat give us new ways of living, thinking or doing business, often solving problems we didn't know we had.
In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying this discipline, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.
Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator's Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.
- Category Design: Learn the groundbreaking discipline for creating a new market, conditioning customers so they abandon the old and embrace your new solution.
- Become a Category King: Discover why the company that builds a legendary category is the one that wins, capturing 76% of the total market capitalization.
- The Lightning Strike: Execute a focused, high-intensity event to seize the market's attention, define the problem, and establish your company as the undisputed leader.
- The Flywheel Effect: Understand how legendary companies like Amazon and Salesforce build unstoppable momentum to expand their categories and cement their domination over time.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice