Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
-
- Englisch ausgewählt
84,99 €
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
26.07.2017
Verlag
Pearson AcademicMaße (L/B/H)
27,2/21,7/2 cm
Gewicht
1244 g
Auflage
12. Auflage
Sprache
Englisch
ISBN
978-1-292-15320-9
For courses in Consumer Behavior.
This package includes MyMarketingLabGäó
Beyond Consumer Behavior: How Buying Habits Shape Identity
SolomonGÇÖs Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.
In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as GÇ£Dadvertising,GÇ¥ GÇ£Meerkating,GÇ¥ and the GÇ£Digital SelfGÇ¥ to maintain an edge in the fluid and evolving field of consumer behavior.
This package includes MyMarketingLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
MyMarketingLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
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