Deviate: Why Disrupting What We See Leads to Innovation

Deviate: Why Disrupting What We See Leads to Innovation

The Science of Seeing Differently

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Beschreibung

Beau Lotto, a world-renowned neuroscientist, entrepreneur, and two-time TED speaker, shows us that understanding how we pereceive the world will open up our ability to create and innovate.Beau answers the millennia-old question of whether humans see reality or not. We don't. In fact, what we see is subjective, not objective. This fundamental revelation shows that everything we know is filtered by each individual's past experiences. Using this startling discovery from neuroscience as a launch pad for transformative change, SEEING DIFFERENTLY, through case studies, history, and cutting-edge science, show us how understanding perception can allow us to literally change our brains, unshackle ourselves from the past, and unleash creativity, growth, and inspiration. SEEING DIFFERENTLY is divided into two parts designed to innovate your thinking about your brain, your self, and your world. Part I will explore the mechanics of perception itself, making you reconsider the "reality" you see and helping you to know less than you think you know now. Part II will give you a set of principles to see differently in every realm of your life. Among the principles must follow if you want to be creative and innovative:

Beau Lotto is a world-renowned neuroscientist who specializes in the biology and psychology of perception. Originally from Seattle, Washington, he has lived in the United Kingdom for over twenty years and currently resides in Oxford. He received his undergraduate degree from UC Berkeley, his PhD from the University of Edinburgh Medical School, and was a fellow at Duke University. He has been conducting and presenting research on human perception and behavior for more than twenty-five years, has published over sixty publications and two academic books. A professor of Neuroscience at University College London, his interest in education, business, and the arts has led him into entrepreneurship and engaging the public with science. He passionately believes in the impact perception research can have on people from all walks of life.

Details

Einband

Gebundene Ausgabe

Erscheinungsdatum

25.04.2017

Verlag

Hachette Children's Group

Seitenzahl

352

Beschreibung

Details

Einband

Gebundene Ausgabe

Erscheinungsdatum

25.04.2017

Verlag

Hachette Children's Group

Seitenzahl

352

Maße (L/B/H)

23,4/16/2,8 cm

Gewicht

680 g

Sprache

Englisch

ISBN

978-0-316-30019-3

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  • Deviate: Why Disrupting What We See Leads to Innovation