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  • Produktbild: Big Data in Practice (use cases) - How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
  • Produktbild: Big Data in Practice (use cases) - How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

Big Data in Practice (use cases) - How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

47,99 €

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

02.05.2016

Verlag

John Wiley & Sons Inc

Seitenzahl

320

Maße (L/B/H)

22,2/14,5/2,1 cm

Gewicht

540 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-23138-7

Beschreibung

Rezension

"It is refreshing to read a book whose author simply puts the big data hype into practice. Ultimately, it offers a comprehensive narrative of why and how data is transforming the way businesses operate." (Marginalia on Engagement, April 2016)
 
"This book is a brilliant introduction to the concept of big data, perfect for anybody who would like to know what it's all about and how this can be of benefit." (Institute of Management Services Journal, June 2016)

"Warmly recommended" (The Marketing Society, July 2016)

"Another excellent text from Marr" (BCS, August 2016)

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

02.05.2016

Verlag

John Wiley & Sons Inc

Seitenzahl

320

Maße (L/B/H)

22,2/14,5/2,1 cm

Gewicht

540 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-1-119-23138-7

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Big Data in Practice (use cases) - How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
  • Produktbild: Big Data in Practice (use cases) - How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
  • Introduction 1
     
    1 Walmart: How Big Data Is Used To Drive Supermarket Performance 5
     
    2 CERN: Unravelling The Secrets Of The Universe With Big Data 11
     
    3 Netflix:HowNetflixUsed Big Data To Give Us The ProgrammesWeWant 17
     
    4 Rolls-Royce: How Big Data Is Used To Drive Success In Manufacturing 25
     
    5 Shell: How Big Oil Uses Big Data 31
     
    6 Apixio: How Big Data Is Transforming Healthcare 37
     
    7 Lotus F1 Team:How BigData Is Essential To The Success Of Motorsport Teams 45
     
    8 Pendleton& Son Butchers: Big Data For Small Business 51
     
    9 US OlympicWomen's Cycling Team: How Big Data Analytics Is Used To Optimize Athletes' Performance 57
     
    10 ZSL: Big Data In The Zoo And To Protect Animals 63
     
    11 Facebook: How Facebook Use Big Data To Understand Customers 69
     
    12 John Deere:How BigData Can Be AppliedOn Farms 75
     
    13 Royal Bank of Scotland: Using Big Data To Make Customer Service More Personal 81
     
    14 LinkedIn: How Big Data Is Used To Fuel Social Media Success 87
     
    15 Microsoft: Bringing Big Data To The Masses 95
     
    16 Acxiom: Fuelling MarketingWith Big Data 103
     
    17 US Immigration And Customs: How Big Data Is Used To Keep Passengers Safe And Prevent Terrorism 111
     
    18 Nest: Bringing The Internet of Things Into The Home 117
     
    19 GE: How Big Data Is Fuelling The Industrial Internet 125
     
    20 Etsy: How Big Data Is Used In A CraftyWay 131
     
    21 Narrative Science: How Big Data Is Used To Tell Stories 137
     
    22 BBC: How Big Data Is Used In The Media 143
     
    23 Milton Keynes: How Big Data Is Used To Create Smarter Cities 149
     
    24 Palantir: How Big Data Is Used To Help The CIA And To Detect Bombs In Afghanistan 157
     
    25 Airbnb: How Big Data Is Used To Disrupt The Hospitality Industry 163
     
    26 Sprint: Profiling Audiences Using Mobile Network Data 169
     
    27 Dickey's Barbecue Pit: How Big Data Is Used To Gain Performance Insights Into One Of America's Most Successful Restaurant Chains 175
     
    28 Caesars: Big Data At The Casino 181
     
    29 Fitbit: Big Data In The Personal Fitness Arena 189
     
    30 Ralph Lauren: Big Data In The Fashion Industry 195
     
    31 Zynga: Big Data In The Gaming Industry 199
     
    32 Autodesk: How Big Data Is Transforming The Software Industry 205
     
    33 Walt Disney Parks and Resorts: How Big Data Is Transforming Our Family Holidays 211
     
    34 Experian: Using Big Data To Make Lending Decisions And To Crack Down On Identity Fraud 217
     
    35 Transport for London: How Big Data Is Used To Improve And Manage Public Transport In London 223
     
    36 The US Government: Using Big Data To Run A Country 229
     
    37 IBMWatson: Teaching Computers To Understand And Learn 237
     
    38 Google: How Big Data Is At The Heart Of Google's Business Model 243
     
    39 Terra Seismic: Using Big Data To Predict Earthquakes 251
     
    40 Apple: How Big Data Is At The Centre Of Their Business 255
     
    41 Twitter: How Twitter And IBM Deliver Customer Insights From Big Data 261
     
    42 Uber:How BigData IsAt The Centre Of Uber's Transportation Business 267
     
    43 Electronic Arts: Big Data In Video Gaming 273
     
    44 Kaggle: Crowdsourcing Your Data Scientist 281
     
    45 Amazon: How Predictive Analytics Are Used To Get A 360-Degree View Of Consumers 287
     
    FinalThoughts 293
     
    About the Author 297
     
    Acknowledgements 299
     
    Index 301