Digital Ethnography Principles and Practice

An essential book for anyone looking to research our contemporary media-saturated context and the implications it has for how we live our lives today. Digital Ethnography comes with an exciting and inspiring range of case studies that demonstrate how thoroughly digitally mediated we are, and how previous methodological concepts can be adapted and applied. This book sets a benchmark for ensuring a truly unique approach to digital ethnography, in an age where the digital has become second nature