Gutscheinbedingungen

**Gültig bis 04.08.2026 ab einem Mindestbestellwert von 30€ auf Spielzeug, Schreibwaren, Filme, Geschenke & Trends, Musik, tolino eReader & Zubehör, Hörbücher und Hörbuch-Downloads (außer Abo), nicht preisgebundene Bücher und Kalender online auf thalia.at und in der Thalia App. Einzelne Artikel können ausgeschlossen sein. Aufgrund der Buchpreisbindung sind deutschsprachige Bücher und eBooks ausgenommen. Zusätzlich ausgenommen sind preisgebundene Artikel, Abos & Flatrates, eBooks, Games, Geschenkkarten/-boxen, Shelfies, Software, Zeitschriften sowie einzelne Artikel von tonies®. Pro Einkauf einmal einlösbar. Click & Collect nur bei Onlinevorabzahlung möglich. Keine Barauszahlung. Nicht kombinierbar mit anderen Aktionen und Gutscheinen. Gutschein wird auf max. 500€ Bestellwert angerechnet. Nicht gültig für Versandkosten und Services. Preisgebundene Artikel sind vom Mindestbestellwert ausgeschlossen.

  • Produktbild: Advances in National Brand and Private Label Marketing
  • Produktbild: Advances in National Brand and Private Label Marketing
  • Produktbild: Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing Second International Conference, 2015

99,99 €

inkl. gesetzl. MwSt., Versandkostenfrei


Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

12.06.2015

Abbildungen

XI, 23 illus., 5 illus. in color., schwarz-weiss Illustrationen, farbige Illustrationen

Herausgeber

Francisco J. Martínez-López + weitere

Verlag

Springer

Seitenzahl

211

Maße (L/B/H)

23,5/15,5/1,3 cm

Gewicht

347 g

Auflage

2015

Sprache

Englisch

ISBN

978-3-319-20181-8

Beschreibung

Portrait

Francisco J. Martínez-López, MSc in Marketing, and European PhD in Business Administration, with Extraordinary Doctoral Prize (University of Granada, Spain), is Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. He has been visiting scholar at the Zicklin School of Business (CUNY, USA), Aston Business School (Aston University, UK), the University of Chicago Booth School of Business (USA), the Michael Smurfit School of Business (University College Dublin, Ireland), and the Complutense University Business School (Madrid, Spain). He is Editor-in-Chief of the International Journal of Business Environment (Inderscience Publishers), Associate Editor of European Journal of Marketing (Emerald) and belongs to the Editorial Board of Industrial Marketing Management (Elsevier). Dr. Martínez-López has co-edited several international journals’ special issues and research books for leading publishers of business and management research as Springer and Elsevier. He has also co-authored the text book "e-business Strategies for E-business: Creating Value through Electronic and Mobile Commerce". Concepts and cases (3rd Edition) (Prentice Hall/Financial Times). Likewise, he has published more than 70 papers in international journals and conferences proceedings.Juan Carlos Gázquez-Abad is currently an associate professor of marketing at the Economics and Business School, University of Almería (Spain). PhD in Marketing at University of Almería. Visiting professor at the University of Ghent (Belgium) in 2005. His research interests cover several marketing topics, especially those related to retailing and consumer behaviour. He is Associate Editor of the International Journal of Business Environment. His work has been published in Journal of Retailing, European Journal of Marketing, Journal of Marketing Theory and Practice, Internet Research, International Journal of Market Research,International Journal of Environmental Research, The Service Industries Journal, The International Review of Retail, Distribution and Consumer Research, Agribusiness, among others. He has contributed more than 100 papers to conference proceedings.Raj Sethuraman is the Marilyn and Leo Corrigan endowed professor and chair of Marketing at the Edwin L. Cox School of Business at Southern Methodist University. He received his MBA from Indian Institute of Management, Calcutta and his Ph.D. in marketing from Kellogg School of Management at Northwestern University. Dr. Sethuraman teaches marketing research, customer insights, and database marketing courses at the Cox School of Business. He has written many cases in marketing management and introduced several online teaching tools for which he was awarded the Eugene Byrne teaching innovation award in May 2010. Professor Sethuraman’s research focuses on applying economic models and econometric methods to address substantive problems related to marketing mix strategies in the consumer packaged goods industry. He has published articles in several journals, including the Journal of Marketing Research, Marketing Science and Management Science.  He has also won many research awards, including the John D.C. Little award for the best paper in Marketing Science, the Jagdish Sheth award for the best paper in the Journal of the Academy of Marketing Science, the O’Dell award for the best paper in the Journal of Marketing Research (Runner-up), the William R. Davidson Award for the best paper in Journal of Retailing (2nd place) and the Paul Green award for the best paper in Journal of Marketing Research (Finalist) and the Research Excellence Award at the Cox School of Business. Many of his works have been listed in Social Science Research Network’s Top 10 Downloads (All-Time Hits) in marketing. He serves on the editorial boards of Marketing Science, Journal of Retailing, Journal of Modeling in Management, and Review ofMarketing Science. His research has been cited widely in The Wall Street Journal and other business media.  Dr. Sethuraman is also active in consulting for commercial and nonprofit organizations. His recent consulting engagements include Samsung Telecommunications, KPMG Peat Marwick Law firm and the Center for Nonprofit Management. He is also the founder-president of Charity through Art Foundation, a nonprofit organization dedicated to raising money for the underprivileged by organizing art events.

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

12.06.2015

Abbildungen

XI, 23 illus., 5 illus. in color., schwarz-weiss Illustrationen, farbige Illustrationen

Herausgeber

Verlag

Springer

Seitenzahl

211

Maße (L/B/H)

23,5/15,5/1,3 cm

Gewicht

347 g

Auflage

2015

Sprache

Englisch

ISBN

978-3-319-20181-8

Herstelleradresse

Springer-Verlag KG
Sachsenplatz 4-6
1201 Wien
AT

Email: GPSR Kontakt

Noch keine Bewertungen vorhanden

Verfassen Sie die erste Bewertung zu diesem Artikel

Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.

Kundinnen und Kunden meinen

Bewertungen (0)

Die Leseprobe wird geladen.
  • Produktbild: Advances in National Brand and Private Label Marketing
  • Produktbild: Advances in National Brand and Private Label Marketing
  • Produktbild: Advances in National Brand and Private Label Marketing
  • Part I: Consumer Behaviour I.- Part II: Strategic Decisions.- Part III: Branding.- Part IV: Market Trends and Theoretical Research.- Part V: Consumer Behaviour II.