Organised Retailing and Agri-Business Implications of New Supply Chains on the Indian Farm Economy
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- Hardcover ausgewählt
- Taschenbuch
- eBook
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Sprache:Englisch
49,99 €
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
19.10.2015
Abbildungen
XVI, 311 p. 29 illus.
Herausgeber
N. Chandrasekhara Rao + weitereVerlag
Springer IndiaSeitenzahl
311
Maße (L/B/H)
24,1/16/2,4 cm
Gewicht
612 g
Auflage
1st ed. 2016
Sprache
Englisch
ISBN
978-81-322-2475-4
This book examines the performance of organized retail chains supplying the agri-input and output services in terms of achieving their objective of utilising collective bargaining power in the marketing of their agricultural produce, integrating empirical experience from India and other selected developing countries. The scenario of marketing for agricultural products has been undergoing rapid changes with the rise of organised retailing (the Indian term for ‘supermarkets’), a process that is likely to accelerate in years to come, with India being on the threshold of a supermarket revolution. In fact, India is referred to as the ‘final frontier’ in the development of supermarkets. The growth of supermarkets in India is faster than that in China, which is also witnessing an exponential growth as part of the “third wave” of supermarket diffusion.
The book investigates the links between organised retailing and farmers and farming in India. Apart from raising issues of equity, inclusion and problems in policy framework, it also discusses policy interventions that are essential in order to make the development of organised retailing more inclusive and beneficial to the farming community and agricultural sector. The book further serves as a guide for policy makers, helping them to select the right kind of interventions to balance growth with equity as market forces penetrate deeper into the agricultural marketing space.
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