KI-Beratung Beta

  • Produktbild: Pricing for Profit
  • Produktbild: Pricing for Profit

Pricing for Profit How to Develop a Powerful Pricing Strategy for Your Business

189,99 €

inkl. gesetzl. MwSt., Versandkostenfrei


Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

03.01.2015

Verlag

Kogan Page Ltd

Seitenzahl

280

Maße (L/B/H)

24/16,1/2 cm

Gewicht

578 g

Sprache

Englisch

ISBN

978-0-7494-7620-5

Beschreibung

Rezension

"Like the best business books, Pricing for Profit is meant to be actionable. Chapters on creating packages, choices, and options offer new ways to think about what you're offering and how you're selling. And the entire book is filled with action steps to think through how to implement a smarter pricing strategy for your business. Unless you have the whole pricing equation nailed down, you're going to find something in this book that you can put to use in your business." ("Daria Steigman, Solo PR Pro")
"Hill discusses common pricing myths, explains how pricing works best and offers easy-to-implement pricing recommendations that could increase your profits. getAbstract recommends this smart, pragmatic manual to 'CEOs, finance directors, sales managers, marketing analysts, accountants and strategic planners,' and to anyone who sells a product or service." ("getAbstract, Inc.")

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

03.01.2015

Verlag

Kogan Page Ltd

Seitenzahl

280

Maße (L/B/H)

24/16,1/2 cm

Gewicht

578 g

Sprache

Englisch

ISBN

978-0-7494-7620-5

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

Noch keine Bewertungen vorhanden

Verfassen Sie die erste Bewertung zu diesem Artikel

Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.

Kundinnen und Kunden meinen

Bewertungen (0)

Die Leseprobe wird geladen.
  • Produktbild: Pricing for Profit
  • Produktbild: Pricing for Profit




      • Chapter - 00: Introduction;

      • Chapter - 01: Pricing in context;

      • Chapter - 02: Why is pricing so difficult?;

      • Chapter - 03: The remarkable benefits of getting pricing right;

      • Chapter - 04: How most businesses price and why these methods are wrong;

      • Chapter - 05: Understanding value versus cost;

      • Chapter - 06: Packaging for higher prices;

      • Chapter - 07: Customers don’t always want the cheapest;

      • Chapter - 08: Exploding all of the myths about pricing;

      • Chapter - 09: Using guarantees to get increased prices;

      • Chapter - 10: Discounting;

      • Chapter - 11: Presenting the price properly;

      • Chapter - 12: Directional pricing;

      • Chapter - 13: Dealing with the human factor;

      • Chapter - 14: Getting financial clarity;

      • Chapter - 15: Your action plan;

      • Chapter - 16: The final word on pricing for profit