Fewer, Bigger, Bolder From Mindless Expansion to Focused Growth
-
- Einzelkauf Download ausgewählt
-
Sprache:Englisch
12,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
07.08.2014
Verlag
Penguin Books LtdSeitenzahl
272 (Printausgabe)
Dateigröße
1732 KB
Sprache
Englisch
EAN
9780241971383
Fewer, Bigger, Bolder will teach you how to make billions by scaling back, expanding less and betting bigger. It's a game-changing book that couldn't be more timely. Or more needed.
In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, more acquisitions. Every quarter became a mad dash to find yet another short-term revenue boost, but failed to deliver what was really needed: sustainable and profitable growth. There had to be a better way - an alternative to the scramble for mindless expansion.
The answer lies in Fewer, Bigger, Bolder, a market-proven, step-by-step program to achieve sustained growth with rising profits and lower costs. No matter how big the company or how difficult the economic environment, managers who use this seven-step program (Focus7) will learn how to make fewer but bigger bets and to create a virtuous cycle of growth. Given the right incentives, they will be able to produce astonishing results in amazingly short time frames.
Fewer, Bigger Bolder crosses the usual boundaries of strategy, execution, people, and organization. Its framework shows how you can drive growth by targeting resources against priorities, simplifying your operations, and unleashing the potential of your people.
That's exactly what Khosla accomplished for Kraft's developing markets, which enjoyed profitability increases of 50 percent. Sawhney discovered a similar formula for stellar results when advising a portfolio of businesses from Fortune 500 giants to technology start-ups. Together they challenge the conventional wisdom about growth, and prove that going Fewer, Bigger, Bolder can transform businesses of any size.
As president of Kraft Foods' developing markets, Sanjay Khosla oversaw revenue growth from $5 billion to $16 billion in six years across over sixty countries. Since 2013, he has been serving as a management consultant, a senior fellow at Northwestern University's Kellogg School of Management, and a senior adviser at BCG.
Professor Mohanbir Sawhney is a globally recognized scholar, teacher, speaker, and consultant in business innovation, technology marketing, and digital marketing. He directs the Center for Research in Technology & Innovation at the Kellogg School of Management.
Richard Babcock is a writer and teacher in Chicago. He was the longtime editor of Chicago magazine.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice