True to Our Roots Fermenting a Business Revolution
17,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
09.06.2010
Verlag
For DummiesSeitenzahl
240 (Printausgabe)
Dateigröße
2036 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9780470882856
True to Our Roots sets forth the simple but powerful
management principles that enabled Fetzer Vineyards under Paul
Dolan to become one of America's biggest and best-known
wineries even as it was turning into a model for sustainable
businesses everywhere. Today, Dolan and Fetzer are leading the
California wine industry toward profound change in how wineries and
grape growers preserve their environment, strengthen their
communities, and enrich the lives of their employees, without
sacrificing the bottom line. This is truly a management revolution
in one of the most globalized, competitive industries on Earth.
The principles Dolan discovered and developed at Fetzer can be
applied to any business and by leaders at every level:
* A business is part of a much larger system
* A company's culture is determined by the context created
for it
* The soul of a company is found in the hearts of its people
* The future can't be predicted, but it can be created
* There is a way to make an idea's time come
Filled with personal anecdotes and practical wisdom, this book
offers inspiration and guidance to business managers who see the
compelling need to build and grow healthy, sustainable
organizations. For all readers, True to Our Roots provides
both a fascinating glimpse into the California wine industry and
heartening proof that business can do well by doing good.
management principles that enabled Fetzer Vineyards under Paul
Dolan to become one of America's biggest and best-known
wineries even as it was turning into a model for sustainable
businesses everywhere. Today, Dolan and Fetzer are leading the
California wine industry toward profound change in how wineries and
grape growers preserve their environment, strengthen their
communities, and enrich the lives of their employees, without
sacrificing the bottom line. This is truly a management revolution
in one of the most globalized, competitive industries on Earth.
The principles Dolan discovered and developed at Fetzer can be
applied to any business and by leaders at every level:
* A business is part of a much larger system
* A company's culture is determined by the context created
for it
* The soul of a company is found in the hearts of its people
* The future can't be predicted, but it can be created
* There is a way to make an idea's time come
Filled with personal anecdotes and practical wisdom, this book
offers inspiration and guidance to business managers who see the
compelling need to build and grow healthy, sustainable
organizations. For all readers, True to Our Roots provides
both a fascinating glimpse into the California wine industry and
heartening proof that business can do well by doing good.
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