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Produktbild: Presidential Campaigning and Social Media

Presidential Campaigning and Social Media An Analysis of the 2012 Campaign

139,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.06.2014

Herausgeber

John Allen Hendricks + weitere

Verlag

Oxford University Press

Seitenzahl

354

Maße (L/B/H)

23,4/15,6/1,9 cm

Gewicht

538 g

Sprache

Englisch

ISBN

978-0-19-935584-6

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.06.2014

Herausgeber

Verlag

Oxford University Press

Seitenzahl

354

Maße (L/B/H)

23,4/15,6/1,9 cm

Gewicht

538 g

Sprache

Englisch

ISBN

978-0-19-935584-6

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Presidential Campaigning and Social Media


    • I: SOCIAL MEDIA AND POLITICAL COMMUNICATION




    • Chapter 1. "The Presidential Campaign of 2012: New Media Technologies Used to Interact and Engage with the Electorate," John Allen Hendricks and Dan Schill


    • The 2012 Republican Primary and Social Media


    • Social Media Platforms


    • General Election


    • Presidential Campaigning and Social Media


    • Social Media and Changing American Demographics


    • Overview of the Book


    • Chapter 2: "The Evolution of Digital Media Use in Election Campaigns: New Functions and Cumulative Impact," Daniela V. Dimitrova


    • Social Media Growth, Age and Partisanship


    • Characteristics of Digital Media


    • Multiple Opportunities for Political Engagement


    • Lower Cost of Citizen Participation


    • Interactivity


    • Data Tracking and Data Mining


    • Differential Impacts


    • Method


    • Results


    • Discussion


    • Chapter 3: "Creating a Win-Win Situation?: Relationship Cultivation and the Use of Social Media in the 2012 Campaign," Emma Svensson, Spiro Kiousis, and Jesper Stromback


    • The Promise of Digital and Social Media


    • The Philosophy--Mutual Beneficial Value


    • Input--The Willingness to Adopt


    • Outcomes--Long-term Commitment, Trust and Loyalty


    • Maintenance--Strategies for Sustaining and Strengthening the Relationship


    • Method


    • Relationship Cultivation Strategy Measurements


    • Results


    • Different Strategies in Different Channels


    • Helping the Candidate--Different Types of Collaboration


    • Discussion


    • II: SOCIAL MEDIA AND POLITICAL KNOWLEDGE


    • Chapter 4: "Of Networks and Knowledge: Young Adults and the Early 2012 Republican Presidential Primaries and Caucuses," Jody C. Baumgartner, David S. Morris, and Jonathan S. Morris


    • Social Networks and Knowledge


    • Age and Social Network Usage Patterns


    • Social Media Use and Campaign Knowledge: Expectations


    • Method


    • Analysis: Political Use of Social Networking Sites and Political Knowledge


    • Discussion


    • Chapter 5: "Technology Takeover?: Campaign Learning during the 2012 Presidential Election," Terri L. Towner and David A. Dulio


    • Political Knowledge


    • Type of Information Source


    • Research Questions and Hypotheses


    • Method


    • Dependent Variables


    • Control Variables


    • Media Use Variables


    • Testing Procedures


    • Results


    • Discussion


    • Chapter 6: "Don't Push Your Opinions on Me: Young Citizens and Political Etiquette on Facebook," Kjerstin Thorson, Emily K. Vraga, and Neta Kligler-Vilenchik


    • Facebook as a Context for Doing Politics


    • The Research Context


    • Context Collapse and the Networked Audience


    • One Golden Rule


    • Keep Your Opinions to Yourself (Unless they're Funny)


    • Discussion


    • III: SOCIAL MEDIA AND THE PRESIDENTIAL PRIMARY ELECTIONS


    • Chapter 7: "Uses and Gratifications of Following Candidates' Twitter Campaigns during the 2012 U.S. Primaries," Raluca Cozma


    • Political Uses and Gratifications of Social Media


    • The Relationship between Political Attitudes and Uses of Social Media


    • The Effects of Uses and Gratifications


    • Method


    • Measures


    • Results


    • Discussion


    • Chapter 8: "Fitting Social Media into the Media Landscape during a 2012 Republican Primary," Paul Haridakis, Gary Hanson, Mei-Chen Lin, and Jennifer McCullough


    • Media Choice


    • Motives for Using Media for Political Information


    • Perceptions of Media Bias


    • Method


    • Sample


    • Measures


    • Statistical Analysis


    • Results


    • Amount of Media Use


    • Age Differences and Similarities in Motives for Using Media for Political Information


    • Media-Selection Differences among Members of the Major Political Parties


    • Discussion


    • Chapter 9: "Whose States are Winning?: The Adoption and Consequences of Social Media in Political Communication in the American States," Hyun Jung Yun, Cynthia Opheim, and Emily Kay Balanoff


    • Theoretical Underpinnings


    • The Growth of Social Media in Political Campaigns


    • Social Media's Effect on Political Attitudes and Behavior


    • Political Cynicism


    • Political Information Efficacy


    • Social Media, Geography, and Political Ideology


    • Method


    • Sample


    • Variables and Measures


    • Results


    • Political Utilization and Legitimacy of SNSs


    • Political Interests, Information Efficacy, and Cynicism of Political SNS


    • Users


    • Perception and Expression of Political Opinions via SNSs


    • Purpose and Gratification of Political SNS Users


    • Discussion


    • Chapter 10: "YouTube/OurTube/TheirTube: Official and Unofficial Online Campaign Advertising, Negativity, and Popularity,"Jacob Groshek and Stephanie Brookes


    • Social Media, Election Campaigns, and Political Advertising


    • YouTube and the Online Campaign


    • YouTube and Campaign Advertising


    • Methods


    • Official Advertising on YouTube


    • Searching Advertising on YouTube


    • Variable Categories


    • Findings


    • Discussion


    • IV: SOCIAL MEDIA AND THE PRESIDENTIAL GENERAL ELECTION


    • Chapter 11: "The Spirals of Newly Transcending Political Voices: Social Media Purify the Atmosphere of Political Dialogues in Cyberspace," Hyun Jung Yun


    • Theoretical Underpinnings


    • Political Mavericks in Social Media


    • Crosscutting Spirals of Expression in the Political Grounds of Social Media


    • In-Group Identities Embedded in the Spirals of Political Discourse in Cyberspace


    • Method


    • Data and Sample


    • Variables


    • Results


    • Dynamics of Demographics


    • Main Source of Political Information


    • Political Interests and Information Efficacy


    • Political Cynicism: Internal Powerlessness and External Alienation


    • Political Expression


    • Discussion


    • Chapter 12: "Evaluating Textual and Technical Interactivity in Candidate E-mail Messages during the 2012 U.S. Presidential Campaign," Andrew Paul Williams and Roxana Maiorescu


    • Candidate Use of E-mail


    • Interactivity


    • Research Questions


    • Method


    • Sample


    • Categories


    • Coding Process and Reliability


    • Results


    • Discussion


    • Chapter 13:"Social Network Sites and Interactivity: Differential Expression Effects in Campaign 2012," David Lynn Painter, Juliana Fernandes, Jessica Mahone, and Eisa Al Nashmi


    • Theoretical Framework


    • Political Information Efficacy


    • Agenda Building: Salience of the Election


    • Online Information Sources


    • Interactivity


    • Expression Effects


    • Method


    • Participants and Procedure


    • Manipulation


    • Dependent Variables


    • Results


    • Participants and Manipulation Check


    • Main Effects of Information Source


    • Main Effects of Interactivity


    • Interaction Between Online Information Source and Interactivity


    • Discussion


    • V: SOCIAL MEDIA AND VOTER/MEDIA ENGAGEMENT




    • Chapter 14: "Issue Debates in 140 Characters: Online Talk Surrounding the 2012 Debates," Dan Schill and Rita Kirk


    • Twitter Use in the 2012 Election


    • Twitter, Second Screens, and Presidential Debates


    • Method


    • Campaign Twitter Use


    • Source Frame


    • Media Validation Frame


    • Framing Frame


    • Journalist Twitter Use


    • Interpretation Frame


    • Evaluation Frame


    • Citizen Twitter Use


    • Discussion


    • Second Screen


    • Media Convergence


    • Agenda Setting




    • Chapter 15: "Social Media and Voter Behavior during Presidential Campaigns," Monica Ancu


    • What We Know So Far About SNS Users


    • Who Are The Politically Active SNS Users?


    • Do SNS Have Influence On Offline Behavior and Attitudes?


    • What Motivates SNS Users To Engage Politically?


    • Method


    • Sample


    • Measures


    • Results


    • Demographics of Political SNS Users


    • Connection between SNS Behavior and Offline


    • What Brings People to Political SNS


    • Discussion


    • Chapter 16: "Maligned Youth or Political Activists?: Young Citizen Political Engagement using Social Media," Benjamin R. Warner, Joshua Hawthorne, and Sarah Turner McGowen


    • Social Media as a Digital Place for Political Engagement


    • Profiling the Politically Engaged


    • Political Cynicism


    • Political Information Efficacy


    • Political Polarization


    • Method


    • Sample


    • Procedure and Variables


    • Analytic Procedures


    • Results


    • Discussion


    • References


    • Chapter 17: "YouTube and the 2012 Presidential Election: An Examination of how Obama and Romney's Official YouTube Channels were used in Campaign Communication," LaChrystal D. Ricke


    • Politics and Online Video


    • YouTube and Politics


    • Method


    • Findings


    • Obama for America


    • Believe in America


    • Discussion


    • Index