Kellogg on Marketing
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:PDF
- PDF 19,99 € ausgewählt
- ePUB 19,99 €
19,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
08.09.2010
Herausgeber
Alice M. Tybout + weitereVerlag
Wiley-ScrivenerSeitenzahl
448 (Printausgabe)
Dateigröße
9707 KB
Auflage
2. Auflage
Sprache
Englisch
EAN
9780470877623
The business classic, fully revised and updated for today's
marketers
The second edition of Kellogg on Marketing provides a
unique and highly regarded perspective on both the basics of
marketing and on new issues that are challenging businesses
today.
* Includes more than 60% new material on both fundamental
marketing concepts and hot topics such as Product Innovation,
Social Media, Marketing to Consumers at the Bottom of the Pyramid,
and Internal Branding
* With a foreword by Philip Kotler
* The Kellogg School of Management is recognized around the world
as the leading MBA program in Marketing
Along with the new material, the core concepts covered in the
first edition have all been updated-including targeting and
positioning, segmentation, consumer insights, and more. This is a
must-have marketing reference.
marketers
The second edition of Kellogg on Marketing provides a
unique and highly regarded perspective on both the basics of
marketing and on new issues that are challenging businesses
today.
* Includes more than 60% new material on both fundamental
marketing concepts and hot topics such as Product Innovation,
Social Media, Marketing to Consumers at the Bottom of the Pyramid,
and Internal Branding
* With a foreword by Philip Kotler
* The Kellogg School of Management is recognized around the world
as the leading MBA program in Marketing
Along with the new material, the core concepts covered in the
first edition have all been updated-including targeting and
positioning, segmentation, consumer insights, and more. This is a
must-have marketing reference.
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