Social Media Metrics How to Measure and Optimize Your Marketing Investment
Aus der Reihe
New Rules Social Media Series
-
Form:Einzelkauf Download
-
Sprache:Englisch
-
eBook Format:PDF
- PDF 16,99 € ausgewählt
- ePUB 16,99 €
16,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
30.03.2010
Verlag
WileySeitenzahl
272 (Printausgabe)
Dateigröße
11342 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9780470622568
The only guide devoted exclusively to social media metrics
Whether you are selling online, through a direct sales force, or
via distribution channels, what customers are saying about you
online is now more important than your advertising. Social media is
no longer a curiosity on the horizon but a significant part of your
marketing mix.
While other books explain why social media is critical and how
to go about participating, Social Media Metrics focuses on
measuring the success of your social media marketing efforts.
Success metrics in business are based on business goals where fame
does not always equate to fortune. Read this book to determine:
* Why striving for more Twitter followers or Facebook friends
than the competition is a failing strategy
* How to leverage the time and effort you invest in social
media
* How to convince those who are afraid of new things that social
media is a valuable business tool and not just a toy for the
overly-wired
Knowing what works and what doesn't is terrific, but only in a
constant and unchanging world. Social Media Metrics is
loaded with specific examples of specific metrics you can use to
guide your social media marketing efforts as new means of
communication.
Whether you are selling online, through a direct sales force, or
via distribution channels, what customers are saying about you
online is now more important than your advertising. Social media is
no longer a curiosity on the horizon but a significant part of your
marketing mix.
While other books explain why social media is critical and how
to go about participating, Social Media Metrics focuses on
measuring the success of your social media marketing efforts.
Success metrics in business are based on business goals where fame
does not always equate to fortune. Read this book to determine:
* Why striving for more Twitter followers or Facebook friends
than the competition is a failing strategy
* How to leverage the time and effort you invest in social
media
* How to convince those who are afraid of new things that social
media is a valuable business tool and not just a toy for the
overly-wired
Knowing what works and what doesn't is terrific, but only in a
constant and unchanging world. Social Media Metrics is
loaded with specific examples of specific metrics you can use to
guide your social media marketing efforts as new means of
communication.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice