Introduction: does prescriptivism fail?; 1. Prescriptivism's umbrella: standards, style, restoration, and political intervention; 2. Prescriptivism's lessons: scope and 'The history of English'; 3. Checking grammar and grammar checkers; 4. Dictionaries and the idea of 'real words'; 5. Non-sexist language reform and its effects; 6. Reappropriation and challenges to institutionalized prescriptivism; 7. Finding shared ground: public conversations about prescriptivism.