Geography and Tourism Marketing
-
- Einzelkauf Download ausgewählt
-
Sprache:Englisch
74,60 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
04.07.2013
Herausgeber
Martin OppermannVerlag
Taylor & Francis eBooksSeitenzahl
202 (Printausgabe)
Dateigröße
3655 KB
Sprache
Englisch
EAN
9781136377327
Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and entices all types of consumers along with new strategies in your field to keep you up-to-date in the unpredictable business of tourism.Geography and Tourism Marketing is a compilation of greatly varied and valuable case studies and articles. In it you'll explore thought-provoking topics such as these:
- the World Wide Web as one of the most significant technological developments in travel and tourism marketing
- the advantages of understanding the impact that a tourist's country of origin has on small island destinations
- pinpointing problems in a specific business venture so you can avoid similar mistakes
- providing interactive maps to potential consumers through Geographic Information Systems
- determining the effectiveness of brochures
- reformulating and promoting a consistent image of a destination in order to better serve consumers
- the fast-growing market of nature travelers and how they can be targeted more effectivelyIn this book, you will get current information on the link between geography and tourism marketing, which is an important aspect in conquering market segmentation and improving tourism marketing approaches. You will see the necessity of acknowledging this connection and be prepared to respond to it when you read Geography and Tourism Marketing.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice