Understanding Me Lectures and Interviews
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- Taschenbuch
- eBook ausgewählt
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Form:Einzelkauf Download
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Sprache:Englisch
23,70 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Ja
Text-to-Speech
Ja
Erscheinungsdatum
25.06.2010
Herausgeber
Stephanie Mcluhan + weitereVerlag
Mcclelland & StewartSeitenzahl
344 (Printausgabe)
Dateigröße
2325 KB
Sprache
Englisch
EAN
9781551994161
Unbuttoned McLuhan! An intimate exploration of Marshall McLuhan's ideas in his own words
In the last twenty years of his life, Marshall McLuhan published often in collaboration with others a series of books that established his reputation as the pre-eminent seer of the modern age. It was McLuhan who made the distinction between hot and cool media. It was he who observed that the medium is the message and who tossed off dozens of other equally memorable phrases from the global village and pattern recognition to feedback and iconic imagery.
McLuhan was far more than a pithy-phrase maker, however. He foresaw at a time when the personal computer was a teckie fantasy that the world would be brought together by the internet. He foresaw the transformations that would be wrought by digital technology. He understood, before any of his contemporaries, the consequences of the revolution that television and the computer were bringing about. In many ways, we're still catching up to him.
In Understanding Me, Stephanie McLuhan and David Staines have brought together eighteen previously unpublished lectures and interviews by or involving Marshall McLuhan. They have in common the informality and accessibility of the spoken word. In every case, the text is the transcript taken down from the film, audio, or video tape of the actual encounters this is not what McLuhan wrote but what he said. The result is a revelation: the seer who often is thought of as aloof and obscure is shown to be funny, spontaneous, and easily understood.
In the last twenty years of his life, Marshall McLuhan published often in collaboration with others a series of books that established his reputation as the pre-eminent seer of the modern age. It was McLuhan who made the distinction between hot and cool media. It was he who observed that the medium is the message and who tossed off dozens of other equally memorable phrases from the global village and pattern recognition to feedback and iconic imagery.
McLuhan was far more than a pithy-phrase maker, however. He foresaw at a time when the personal computer was a teckie fantasy that the world would be brought together by the internet. He foresaw the transformations that would be wrought by digital technology. He understood, before any of his contemporaries, the consequences of the revolution that television and the computer were bringing about. In many ways, we're still catching up to him.
In Understanding Me, Stephanie McLuhan and David Staines have brought together eighteen previously unpublished lectures and interviews by or involving Marshall McLuhan. They have in common the informality and accessibility of the spoken word. In every case, the text is the transcript taken down from the film, audio, or video tape of the actual encounters this is not what McLuhan wrote but what he said. The result is a revelation: the seer who often is thought of as aloof and obscure is shown to be funny, spontaneous, and easily understood.
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