Guerrilla Marketing for Consultants Breakthrough Tactics for Winning Profitable Clients
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Form:Einzelkauf Download
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Sprache:Englisch
14,99 €
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Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
28.10.2004
Verlag
John Wiley & SonsSeitenzahl
304 (Printausgabe)
Dateigröße
1679 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9780471694243
Trusted advice on successful consulting from the authors of the
bestselling Guerrilla Marketing series
Consulting is entering the era of the guerrilla client-buyers with
a glut of information at their fingertips and doubts about the
value consultants add. Guerrilla Marketing for Consultants is the
first book to reveal how guerrilla marketing can transform today's
challenges into golden opportunities for winning profitable work
from the new breed of consulting clients. Packed with information,
this step-by-step guide details the 12 marketing secrets every
consultant should know, the anatomy of a marketing plan, Web sites,
sources of free publicity, direct-mail marketing, winning
proposals, and more.
Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board
of Guerrilla Marketing International and the author or coauthor of
more than 30 books, including the bestselling Guerrilla Marketing
series. Michael W. McLaughlin (Mill Valley, CA) has been a partner
with Deloitte Consulting since 1994.
bestselling Guerrilla Marketing series
Consulting is entering the era of the guerrilla client-buyers with
a glut of information at their fingertips and doubts about the
value consultants add. Guerrilla Marketing for Consultants is the
first book to reveal how guerrilla marketing can transform today's
challenges into golden opportunities for winning profitable work
from the new breed of consulting clients. Packed with information,
this step-by-step guide details the 12 marketing secrets every
consultant should know, the anatomy of a marketing plan, Web sites,
sources of free publicity, direct-mail marketing, winning
proposals, and more.
Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board
of Guerrilla Marketing International and the author or coauthor of
more than 30 books, including the bestselling Guerrilla Marketing
series. Michael W. McLaughlin (Mill Valley, CA) has been a partner
with Deloitte Consulting since 1994.
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