The First Mile A Launch Manual for Getting Great Ideas into the Market

Named one of “9 Big Idea Business Books You Need to Read Now" — Inc. magazine

“Anthony skillfully leads readers through his process…" “the author ends each chapter with a distillation of key messages and provides a First Mile Readiness Checklist that readers will value." — Publishers Weekly

“…a concise, engaging book with practical tools for innovators and entrepreneurs. New product development professionals will find this book enjoyable based upon the real-life stories that are peppered throughout the text." — Product Development and Management Association

ADVANCE PRAISE for The First Mile:

Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, The Innovator's Dilemma—
“I like this book a lot. Scott shows that while the probability of any specific business idea being successful is quite small, there is a set of principles and processes that are very reliable in building new businesses. They guide you away from strategies that won't work, toward those that will."

Aaron Levie, cofounder and CEO, Box; Inc. magazine's 2013 Entrepreneur of the Year—
“The First Mile is a deeply pragmatic and insightful playbook that every aspiring entrepreneur should read. I wish I had this book when I started building my company eight years ago."

Peter Sims, author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries—
“The First Mile is a remarkable gift for anyone who wants to turn small bets into big wins. Scott Anthony shares what he does better than anyone else—combines the best innovation research, consulting experiences, tools, and inspiration into one book."

Bruce Brown, retired Chief Technology Officer, Procter & Gamble—
“Scott Anthony has done it again. Reflecting his unique experience as a consultant, a student, and a practitioner of innovation, The First Mile is a valuable and practical guidebook that will help you significantly improve your innovation output."

Rita Gunther McGrath, Associate Professor, Columbia Business School; author, The End of Competitive Advantage—
“If you've ever left a brainstorming meeting frustrated by a lack of follow-through ever wondered why it seems so hard to implement good new ideas, or ever seen promising projects wither away, buy this book. It will transform the way you approach innovation and dramatically enhance your innovation effectiveness."

Hal Gregersen, Professor of Innovation and Leadership at INSEAD—
“Anthony absolutely hits his full innovation stride in The First Mile! He asks all the right questions to help any leader take bold—but wise—first moves when transforming risky new ideas into concrete, competitive realities. Anthony's insights, based on a lifetime of global innovation experience, can help anyone battle test their best ideas by rapidly putting them into practice."