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  • Produktbild: Understanding the Media

Understanding the Media

45,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

10.12.2013

Verlag

Sage Publications

Seitenzahl

352

Maße (L/B/H)

23,5/19,1/2 cm

Gewicht

658 g

Auflage

3. Auflage

Sprache

Englisch

ISBN

978-1-4462-4880-5

Beschreibung

Rezension

Devereux s third edition of Understanding the Media has expanded the possibilities of what a textbook can be. Incisive questions framed through accessible and detailed examples provide a platform for a wealth of different activities that engage readers in the critical study of media. Dr Daniel Ashton 20131010

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

10.12.2013

Verlag

Sage Publications

Seitenzahl

352

Maße (L/B/H)

23,5/19,1/2 cm

Gewicht

658 g

Auflage

3. Auflage

Sprache

Englisch

ISBN

978-1-4462-4880-5

EU-Ansprechpartner

Zeitfracht Medien GmbH
Ferdinand-Jühlke-Straße 7
99095 Erfurt
DE

Herstelleradresse

SAGE Publications
1 Oliver's Yard 55 City Road
EC1Y 1SP London
GB

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Die Leseprobe wird geladen.
  • Produktbild: Understanding the Media
  • Produktbild: Understanding the Media
  • Introduction: Asking Awkward Questions
    Chapter 1: Understanding the Media
    Introduction
    Defining the Media
    The Media in a Social Context
    Asking Questions about U2
    Asking Questions? Which Questions?
    The Importance of Theory and Method
    Conclusion
    Chapter 2: Media Histories, Media Power
    Introduction
    Media Histories
    Changing Media Histories: an Irish Example
    A Contested Field
    Media and Power
    Power and Media Content
    Power and the Media Industries
    Power and Media Audiences
    Towards a (More) Critical Media Studies
    Model of Media Analysis: Production, Content and Reception
    Conclusion
    Chapter 3: Media Globalization
    Introduction
    What is Globalisation?
    The Latest Brand of Colonialism?
    Theories of Globalisation
    Media Globalisation
    Conclusion
    Chapter 4: Media Ownership: Concentration, Conglomeration and Regulation
    Introduction
    Why Should We be Bothered about Media Ownership?
    Media Ownership
    Conglomeration, Concentration and Content
    Vertical and Horizontal Integration
    The Political Economy Perspective
    ¿Follow the money...¿
    Jurgen Habermas and the Public Sphere
    Media and Regulation
    Models of Media Regulation
    So, Do We Need Media Regulation?
    Conclusion
    Chapter 5: Media Professionals and Media Production
    Introduction
    Production Research
    Two Traditions
    Theoretical Underpinnings of Production Research
    Methodological Basis
    Hall¿s Encoding/ Decoding Model
    Ethnographic Research on Media Production and Media Professionals
    Inside Prime Time by Todd Gitlin
    Conclusion
    Chapter 6: Media, Ideology and Discourse
    Introduction
    What Precisely is Meant by the Term Ideology?
    Defining Ideology
    Ideology as Dominant Ideology
    Discourse and Ideology
    It¿s All in the Discourse?
    Conclusion
    Chapter 7: Media ¿Re-presentations¿ in an Unequal World
    Introduction
    Representation/ Re-representation and ¿Reality¿
    What is Content Analysis?
    Media Re-representations in a Divided World: Four Approaches Outlined
    Media Re-presentations of Social Class
    Media Coverage of the Underclass: Stories about Welfare
    The Happy Poor: Representations in Fictional Media Content
    Media Representations of Ethnicity: a Discourse Analysis Approach
    Media Representations of Gender and Sexuality
    Conclusion
    Chapter 8: Media Audiences and Reception
    Introduction
    Themes and Tensions: Competing Theoretical and Methodological Approaches in Audience Research
    Power to the People? Three Phases in Reception Research
    Reception Analysis and the ¿Ethnographic Turn¿
    Qualitative Audience Research: Three Examples
    Audiences, Fans and Participatory Cultures
    Conclusion
    Chapter 9: New Media, Social Media
    Introduction: New Media and Social Media - Empowering Audiences, But Who is Holding the Tiger¿s Tail?
    Will the Revolution be Digitalized?
    The Promise and the Reality of the Internet
    We are All ¿Produsers¿ Now, are We? Audiences and New Media
    Conclusion
    Chapter 10: Conclusion: The ¿How¿ and ¿Why¿ of Media Analysis
    Introduction: This is Not a Methods Chapter...
    A Step-by-Step Approach to Doing Media Research
    How to Usefully Engage with Existing Research
    Doing Production, Content and Reception Research
    Keep on Asking Awkward Questions...
    Conclusion: The ¿How¿ and ¿Why¿ of Media Analysis